Course Intro

This 45-lesson private-domain system course is a full-funnel practical tutorial for merchants, operators and store owners who want private-domain monetization—no fragmented tips, walking the whole flow from underlying logic to actual orders.

It starts with private domain's core value, the growth water-wheel and four-force model—building a 0-to-1, 1-to-100 scaling mindset, with product-matrix planning and phased battle-plan methods.

A full chapter drills user research: a six-dimension framework, four research methods, and competitor-user analysis—teaching you to build a usable user-research sheet instead of guessing.

The touchpoint module covers all-channel private-domain touchpoints: personal IP, personal-account setup, Moments ops, Official-Account pathways, WeCom config, Video Account private-domain links, mini-programs and community systems—building all landing spots at once.

The traffic side breaks down 10 marketing channels—ads, content, physical-store combos and e-commerce platform diversion—to pull public users into private domain. It also covers 5 virality plays: group buying, WeCom 0-to-10k-friends virality, 3-km local customer virality, WeCom bargain campaigns, and private-domain distribution virality—low-cost batch acquisition.

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The ops side teaches a user-tag system, refined Moments ops and tiered platform/official-account/community ops—no blind mass-messaging. The sales side breaks down 7 closing models: Moments spikes, 1-on-1 DM closes, group-buy closes, distribution-virality closes, flash-community launches, and community+live batch closes—covering many scenarios.

It closes with private-domain data-analysis methods, tool recommendations, and real cases of sales-type, ops-type and live-type conversion companies—ready to benchmark and copy.

Key Highlights

✅ 45 systematic lessons—not patched-together tips—a complete loop from mindset to landing.

✅ Cross-industry: physical stores, e-commerce, self-media, sales teams.

✅ Full funnel: acquisition, retention, tiering, closing—no gaps.

✅ ~10 virality plays and 7 closing models, ready to use.

✅ Real cases of three conversion types—so you know how to land it.

Who It's For

Store owners wanting repeat local customers and low-cost foot traffic.

E-commerce sellers wanting to park platform customers in private domain for repeat buys.

Self-media/knowledge bloggers wanting to convert fans into paid revenue.

Sales/ops teams wanting standardized private-domain SOPs for efficiency.

Beginners who only post Moments blindly and can't retain traffic.

What You'll Learn

✅ Understand the growth model and build phased battle plans.

✅ Master user research to nail target needs.

✅ Build all-channel touchpoints: WeCom, personal accounts, Official Account, Video Account, communities.

✅ Master 4 public-traffic methods and 5 virality plays for low-cost acquisition.

✅ Tier users, and use 7 closing models for steady private-domain orders.

✅ Use core metrics to keep optimizing private-domain efficiency.

Best for merchants treating private domain as a long-term asset. Recommend: research and touchpoints first, then test acquisition/virality channels, then optimize with closing models and data. Stores focus on local virality and repeat foot traffic; e-commerce sellers on platform diversion and private repeat buys; self-media and sales teams on tiered ops and community launches. Adjust models, SOPs and cases to your business—the key is a stable loop of acquisition, retention, conversion and repurchase.

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• 1.Private-Domain Intro Lesson
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• 2.Definition & Significance of Private Domain
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• 3.Growth Water-Wheel & Four-Force Model
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• 4.Stage 0-1: Model Testing + Product-Matrix Planning
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• 5.Stage 1-100: Private-Domain Scaling
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• 6.Setting Private-Domain Goals & Battle Plans
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• 7.Six Dimensions of Private-Domain Research
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• 8.Four Research Methods
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• 9.Competitor-User Analysis Method
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• 10.Building the User-Research Sheet
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• 11.Personal IP (4 IP Models + 5-Part Personal Account + Moments)
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• 12.Building Official-Account Private-Domain Paths
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• 13.WeCom Setup & Tool Recommendations
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• 14.Video Account Private-Domain Setup
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• 15.Mini-Program & Community System Setup
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• 16.10 Private-Domain Channels (Part 1)
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• 17.10 Private-Domain Channels (Part 2)
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• 18.Public Acquisition—Paid Ads
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• 19.Public Acquisition—Content
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• 20.Physical-Store Rapid-Traffic Combo
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• 21.E-Commerce Platform Diversion Tips
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• 22.Community/WeCom/Group-Buy/Official-Account Virality Compilation
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• 23.WeCom Virality (0-to-10k-Friends Model)
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• 24.5-Km Local Customer Virality
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• 25.WeCom Bargain Group-Buy Virality
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• 26.Private-Domain Distribution Virality
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• 27.User-Tag System Setup
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• 28.Refined Moments Ops
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• 29.Platform User Tiering & Ops
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• 30.Official-Account User Tiering
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• 31.Community User Tiering
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• 32.Seven Private-Domain Closing Models
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• 33.Moments Order-Spiking Closing
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• 34.Private-Domain 1-on-1 DM Closing
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• 35.Group-Buy Closing
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• 36.Distribution-Virality Closing
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• 37.Flash-Mob Community Launch
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• 38.Community + Live Batch Closing
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• 39.Data-Analysis Methods
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• 40.Data Analysis (Funnel + Comparison + Formula Methods)
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• 41.Private-Domain Tool Recommendations
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• 42.Private-Domain Practice Cases
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• 43.Sales-Type Conversion Companies
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• 44.Ops-Type Conversion Companies
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• 45.Live-Type Conversion Companies
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💡 Study tip: This tutorial reflects industry practices at the time of release; please align it with the latest platform rules while learning.