28-Day Short-Video Copywriting & IP Launch Coaching Course



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🕒Last updated: 10/15/2026
👥Entrepreneurs / Self-media creators / Cross-border e-commerce sellers / Side-hustlers

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28-Day Short-Video Copywriting and IP Launch Coaching Course - 2026 Latest Guide | China Projects

28-Day Short-Video Copywriting & IP Launch Coaching Course – 2026 Latest Guide

📅 Published:
October 15, 2026
📚 Course type:
28-day short-video copywriting & IP launch coaching camp
🎬 Focus:
account positioning, viral topics, copywriting, persona building, traffic & monetization
👥 Target audience:
zero-foundation short-video IP beginners, people struggling to launch accounts, founders/store owners with products or services, creators weak at copywriting
🎁 Bonus resources:
18 hands-on video lessons + curated notes + 10 staged coaching assignments
⏱ Duration:
28 days of immersive coaching

28 days of immersive coaching, from account positioning, viral topics, and short-video copywriting to IP persona building and high-conversion traffic monetization — full hands-on training. With 18 video lessons and curated notes, you do assignments as you learn, rejecting pure theory and directly launching a short-video IP that grows followers and earns money.

The course runs in three parts — account planning & positioning, viral-content logic & finished drafts, and high-conversion monetization — across five modules: account planning/positioning, viral topics, writing techniques, finished drafts, and fast monetization. Each module has matching hands-on assignments paced by day, turning knowledge into your own content output.

The syllabus has three parts. Part 1, account planning & positioning: the basic logics that actually enable fast account launch, how to quickly find your business positioning, what kind of personal IP naturally grows followers, and building a conversion-ready homepage — with Assignment 1 to write a plan for your own account. Part 2, viral-content logic & finished drafts: the topic/cover section covers viral-topic logic, the traffic code of viral topics, topic templates and topic splitting, and understanding topic intent to quickly output template structures — with Assignment 2 to plan 50 viral topics for your account; the writing-techniques section covers structure, narrative, reasoning, and endings — Assignments 3-6; the finished-draft section covers the core logic and use cases of traffic-maximizing copy, persona-building copy, and follower-growth copy — Assignments 7-9. Part 3 uses high-conversion copy to monetize fast, covering the creation methods and hands-on skills of high-conversion traffic-driving posts — with Assignment 10.

Who it's for: newcomers building a short-video IP from scratch who can't position or write copy; creators struggling to launch accounts with low views and no steady viral-topic ability; founders and store owners with products/services who want short-video traffic and better conversion; short-video creators who can film but are weak at copy, have a fuzzy persona, and can't monetize; self-media side-hustlers wanting standardized short-video copy templates to batch-produce content.

What you'll gain: master the underlying logic of fast short-video account launch, find your business IP positioning, and build a high-conversion homepage; learn viral-topic methods and topic-splitting templates to batch-produce 50 filmable topics at once; master the full short-video copywriting toolkit — structure, narrative, reasoning, and endings; distinguish traffic, persona, and growth copy and write on demand for both views and persona; master high-conversion traffic copy to turn short-video traffic into customers and close the monetization loop; 28 days of staged coaching that walks you through account planning, topics, and writing end to end.

What sets this course apart from pure theory is its emphasis on coaching and output. After each module you get an assignment to actually do planning, topics, and writing on your own account — learning IS the account-building process. It breaks short-video copy into four techniques (structure, narrative, reasoning, ending) and classifies copy by purpose (traffic, persona, growth, high-conversion) for clearer writing direction. For anyone wanting a personal IP without a systematic method, it provides a complete path from positioning to monetization, paced over 28 days.

[PART 1: Account Planning & Positioning]
  • 1.The basic logics that actually enable fast account launch
  • 2.How to quickly find your business positioning
  • 3.What kind of personal IP naturally grows followers
  • 4.Building a conversion-ready homepage
  • Assignment 1.Write a plan for your account (days 1-3)
[PART 2: Viral Topics & Covers]
  • 5.The traffic code of viral topics
  • 6.Basic logic of viral topic selection
  • 7.Topic templates and topic fission
  • 8.Correctly understand topic intent to quickly output template structures
  • Assignment 2:Plan 50 viral topics for your account
[PART 2: Viral Content Logic and Final Draft Execution]
  • 9.Structural techniques
  • 10.Narrative techniques
  • 11.Argumentation techniques
  • 12.Closing techniques
  • Assignments 3-6:Assignments for structure, narrative, argumentation, and closing (days 9-16)
[PART 2: Final Draft Execution]
  • 13.Core logic and application scenarios of traffic-driving copy
  • 14.Core logic and application scenarios of persona-building copy
  • 15.Core logic and application scenarios of follower-growth copy
  • Assignments 7-9:Assignments for traffic, persona, and follower-growth copy (days 17-25)
[PART 3: Rapid Monetization with High-Conversion Copy]
  • 16.Creation methods and practical techniques for high-conversion traffic generation
  • 17.Creation methods and practical techniques for high-conversion traffic generation
  • 18.Creation methods and practical techniques for high-conversion traffic generation
  • Assignment 10:High-conversion traffic generation practice assignment (days 26-28)

💡 Learning tips: This course reflects industry practices at the time of publication. As you learn, apply it alongside the platform's latest rules.

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