Practical tutorial on the nine major sections of short video creation and monetization for physical businesses

This internal course for the business school member community is a collection of the nine major sections of the short video creation system. It includes two mainlines, business livestream classes and creation livestream classes, and focuses on the practical monetization of short videos for physical merchants.

The course mainly breaks down real local industry cases, covering multiple physical business tracks such as returning-home entrepreneurship, flower shops, barbershops, bakeries, and beauty salons. It takes you to uncover industry business value, identify content positioning, and solve pain points such as not knowing what to shoot, having no idea how to position yourself, and not knowing how to shoot store videos on your own.

It includes hands-on teaching of AI tools, explaining how to use OpenClaw and Codex automated content tools, using AI to reduce content production pressure; it also shares traffic strategies and breaks down the underlying logic of still doubling performance when traffic declines.

The course includes multiple internal livestream Q&A sessions with instructors, providing one-on-one answers to students' creation, operation, and implementation problems, with continuous tracking analysis and deeper optimization of content plans. It does not teach vague influencer playbook methods; everything fits the logic of physical business and teaches you to build short video and livestream systems suited to store business.

This course is better suited for learning short video as a store operation tool rather than pursuing short-term viral hits. When studying, you can first find benchmark cases in your own industry, break down customer needs, reasons to visit the store, and transaction scenarios, and then determine account positioning and content columns. For filming, first fix three types of materials: store environment, people, and products, and gradually form a sustainable content update rhythm. When traffic fluctuates, use the ideas from the livestream Q&A to review topic selection, conversion paths, and advertising actions, turning a single content review into a repeatable store customer acquisition process.

✅ Suitable For

• 1. Physical store owners and local service industry entrepreneurs (beauty industry, baking, flower shops, hairdressing, etc.)
• 2. Merchants who want to do business short videos and in-store self-broadcasting and do not want to rely on influencers
• 3. Community members and creators who want to learn business content positioning and industry value mining
• 4. Operators who want to use AI tools to mass-produce business short videos

✅ Learning Outcomes

• -Learn to break down your own industry, uncover unique business value, and identify account positioning
• -Master the approach to self-filming short videos for physical stores and acquire customers without relying on influencers
• -Learn to use AI tools such as OpenClaw and Codex to automate and assist content creation
• -Understand the underlying logic of traffic and master methods to stabilize performance and improve conversion when traffic declines
• Follow the instructors' livestream Q&A to solve various problems encountered in implementing your own account in a targeted way

• 1.Teacher Siyuan Internal Livestream Q&A 0109
• 2.Teacher Xiao Internal Livestream Q&A
• 3.Teacher Xiao'e Internal Livestream Q&A

• 4.Industry Analysis: Returning Home to Start a Business
• 5.Industry Analysis: Flower Shop Floral Arrangement
• 6.Industry Analysis: Local Barbershop
• 7.Industry Analysis: Baking
• 8.Industry Analysis: What to Do When You Don't Know Where to Start with the Value of Positioning, and How to Do the 'Combine'
• 9.Industry Analysis: How a Local Beauty Salon Can Shoot Its Own Store Videos Without Hiring Influencers

• 10.AI Tool Usage: OpenClaw
• 11.Using Codex for Content

• 12.Halve Traffic, Double Revenue