Full new media coaching program and 9 specialized practical courses



📚Video Course
🕒Last updated: 10/23/2026
👥Entrepreneurs / Self-media creators / Cross-border e-commerce sellers / Side-hustlers

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📚 Course type:
New media coaching course + 9 specialized courses
🎯 Core Content:
Account positioning, content production, on-camera expression, course development, product planning, marketing monetization
👥 Suitable audience:
Ordinary bloggers, knowledge IPs, self-media entrepreneurs, knowledge-paid lecturers
📦 Course composition:
Edmund small-circle coaching course + 9 new media specialized mini-courses
🎁 Learning outcomes:
Differentiated account launch, copywriting and on-camera expression, viral content breakdown, material library building, Xiaohongshu basics, course development, knowledge product planning and marketing monetization
🧩 Teaching method:
Hands-on coaching guidance + systematic specialized course learning
Course Introduction

This is the complete Edmond New Media course package, including the Edmond Small Circle hands-on coaching course + 9 specialized new media mini-courses, designed specifically for ordinary creators, knowledge IPs, and self-media entrepreneurs, with complete closed-loop teaching from account positioning, content production, and on-camera expression to course development, product planning, and marketing monetization.

✅ Edmond Small Circle hands-on coaching course: multiple main lessons paired with extended coaching sessions, companion-style implementation guidance, guiding students through synchronized hands-on practice, and solving bottleneck issues in account operations and content implementation in a targeted way.

✅ The 9 specialized courses cover:

Viral Traffic Differentiated Account Launch Planning Course: build a differentiated account, break down differentiated elements, content production, traffic analysis, and data operations, and break away from homogeneous competition;

Writing Skills Advancement Course: optimize topic angles, elevate the core message, master emotional copywriting techniques, and capture users with words;

Course Development Course: avoid common pitfalls of knowledge creators, and learn the full process of course design, lecture delivery, PPT creation, and recording and publishing;

Expert Core Video Breakdown Methods Course: master professional viral video breakdown thinking, understand the underlying framework of viral hits, and quickly replicate the traffic logic;

Beginner Presentation Skills Improvement Course: improve on-camera expression from zero foundation, overcome camera nervousness, and naturally appear in short videos;

Universal Material Library Building Course: material collection, categorized management, efficient retrieval, and building your own reserve library of viral materials;

Ordinary Creator Xiaohongshu Beginner Course: Xiaohongshu platform rules, viral note writing, work optimization, and store-opening basics, helping beginners get started quickly;

Knowledge Product Planning Course: learn to design your own knowledge products and create competitive paid content;

Self-Media Marketing Strategy Course: learn self-media marketing methods, amplify traffic, and improve conversion and monetization capabilities.

The entire course is not limited to simply shooting videos; it also covers content creation ability, on-camera presentation, viral content breakdown ability, knowledge product creation, and account marketing. It is suitable for creators who want to build an IP long term and do knowledge-based paid content, implement step by step along with the system, and turn account traffic into stable income.

✅ Suitable For

Ordinary beginners who want to start self-media and Xiaohongshu short videos from scratch

Knowledge creators and instructors who plan to develop their own courses and monetize through knowledge-based paid content

Creators whose accounts have fallen into homogeneity and low views, and who want to launch differentiated accounts

Creators who are nervous on camera and weak in copywriting, and want to improve content and on-camera presentation

IP entrepreneurs who already have accounts but lack product planning and marketing conversion systems

✅ Learning Outcomes

Master differentiated account launch thinking, learn data analysis, and escape peer competition

Improve copywriting and on-camera presentation, learn to break down viral hits, and understand how to create viral content

Build an exclusive material library, improve content output efficiency, and update steadily

Fully understand Xiaohongshu platform methods and independently write viral notes

Master the full process of course development, knowledge product planning, and recording and publishing

Establish self-media marketing thinking and connect the closed loop from content to product to monetization

This course combines coaching guidance with nine specialized courses, emphasizing a complete closed loop from account positioning to content production, on-camera expression, course development, product planning and marketing monetization. Learners can not only study account launch planning, writing improvement, viral content breakdown, material library building and Xiaohongshu basics, but also turn knowledge and experience into sellable courses and knowledge products. The course suits ordinary bloggers and knowledge IPs learning while doing, solving practical bottlenecks through coaching courses and filling content and product capabilities through specialized courses, gradually building a stable content output and monetization path.

Course Catalog
[Coaching execution and account practice]
  • 1.Edmund coaching course Lesson 01
  • 2.Lesson 1 extended tutoring
  • 3.Lesson 2
  • 4.Lesson 2 extended tutoring
  • 5.Lesson 3
  • 6.Lesson 4
  • 7.Lesson 4 extended tutoring
  • 8.Lesson 5
[Differentiated account launch and traffic operations]
  • 9.How to make high-quality videos: differentiated content planning
  • 10.Traffic explosion: categorizing differentiated elements
  • 11.Traffic explosion: differentiated content production
  • 12.Traffic analysis and data operations
[Writing skills and content expression]
  • 13.Thoughtful entry points refresh old topics
  • 14.Only high-level positioning endures for days
  • 15.Use the power of words to effortlessly grasp user emotions
  • 16.Truly useful tips are the sharp knife that adds value to content
[Course development and knowledge product planning]
  • 17.Answers to common misconceptions of knowledge bloggers
  • 18.An easy-to-learn course development process
  • 19.How ordinary people can teach a course well
  • 20.How to make a PPT that enhances a course
  • 21.Course recording and publishing process
  • 22.Knowledge product planning course
[Viral content breakdown and on-camera expressiveness]
  • 23.Advanced Core Editing Techniques Lesson 1
  • 24.Advanced Core Editing Techniques Lesson 2
  • 25.Advanced Core Editing Techniques Lesson 3
  • 26.Beginner Expressiveness Improvement Lesson 1
  • 27.Beginner Expressiveness Improvement Lesson 2
  • 28.Beginner Expressiveness Improvement Lesson 3
  • 29.Beginner Expressiveness Improvement Lesson 4
[Material Library Setup and Xiaohongshu Introduction]
  • 30.Universal Material Library: The Viral Content Machine and the Uses of a Material Library
  • 31.From Novice to Expert: How to Collect High-Quality Materials
  • 32.Creating Professional Short Videos: Applying the Material Library
  • 33.Material Library Classification, Management, and Retrieval
  • 34.Platform Rules You Must Know
  • 35.Xiaohongshu Beginner Introductory Course Suitable for Ordinary People
  • 36.Beginners Can Write a Hit Note in 10 Minutes
  • 37.Things About Opening a Store on Xiaohongshu
  • 38.Things About Work Optimization
[Self-Media Marketing and Monetization Loop]
  • 39.Self-Media Marketing Strategy Lesson 1
  • 40.Self-Media Marketing Strategy Lesson 2
  • 41.Self-Media Marketing Strategy Lesson 3
  • 42.Self-Media Marketing Strategy Lesson 4

💡 Learning Tip:The course content is based on industry practices at the time of publication. It is recommended to combine your study with the latest platform rules.

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