Local Matchmaking Startup Course

Course Intro

Hey, today I'm sharing a very systematic method to run a distinctive local-matchmaking business in your own city—a startup opportunity and a great chance to exchange notes with peers.

Who It's For

1. Social-niche founders: if you want to exchange experiences and grow with other founders.

2. Local brick-and-mortar owners: if you want more foot traffic from matchmaking events.

3. People people: if you want extra income from a side hustle.

Course Content

– Why choose the local-matchmaking project: advantages and opportunities.

– How much can you earn: the profit potential.

– Monetization models of local matchmaking.

– The 2022 opportunity window for local matchmaking.

– The three types of people suited to this business.

– Prep and team division: importance and methods.

– How to run singles groups to attract more singles.

– Organizing offline book clubs: tips and notes.

– Organizing pure-fun events to boost social interaction.

– Offering 1-on-1 consultations with personalized service.

– Offering bespoke services to meet client needs.

– Turning events into influential content assets.

– Using tools to boost work efficiency.

– Using official accounts to run singles communities.

– Building personal influence on WeChat.

– Helping members get to know each other deeply.

– Building a personal IP on Douyin to attract followers.

– Connecting with core resources for support.

– Content formats: pros/cons and use cases.

– Talking shop with peers.

– How to avoid compliance violations.

– Eight types of Douyin talking-head content.

– Benchmarking talking-head accounts.

– Why do you want to date: the meaning and value of romance.

– Common reasons people stay single and their impact.

– How to set reasonable mate-selection criteria.

– Judging whether your mate criteria are reasonable.

– Why I recommend blind dating: benefits and meaning.

– Hosting online local-matchmaking meetups to foster exchange.

– Live replays for review and study.