Qianchuan omnichannel advertising practical tutorial

Course Introduction

"Qianchuan Omnichannel Advertising from Beginner to Mastery" focuses on the two core advertising scenarios of livestreaming and products, building a Qianchuan advertising system that can be directly implemented and replicated, with no empty theory, all of it hands-on backend tactics.

The course is divided into two major modules: Qianchuan advertising for livestreaming, and Qianchuan advertising for products. Starting from ROI target breakdown, first thoroughly master basic campaign settings, with detailed explanations of various boost strategies including one-click boost, conversion boost, ROI boost, and scale-up boost; teach you the setup techniques for search first-screen capture, daily advertising monitoring processes, data analysis methods, report tool usage, while also summarizing high-frequency pitfalls in advertising and their corresponding solutions.

Unified standardized operating approach, with livestream campaigns and product campaigns broken down separately, gameplay interoperable yet detailed distinctions, suitable for media buyers, e-commerce operators, and merchant owners who want to build a stable advertising model, learning to scientifically build campaigns, reasonably boost, understand data, and promptly cut losses and scale up, reducing trial-and-error costs and stabilizing ROI.

✅ Suitable For

• Zero-foundation Qianchuan media buyers who want to systematically learn omnichannel advertising
• Livestream e-commerce operators and e-commerce merchants who run Qianchuan themselves
• Media buyers whose advertising has been unstable, relying on luck, with large ROI fluctuations
• Those who only know single-scenario advertising and want to master livestream + product campaigns together

✅ Learning Outcomes

• Learn ROI target breakdown and set reasonable targets before advertising
• Skillfully master mainstream strategies such as one-click boost, conversion boost, and scale-up boost
• Master search traffic gameplay and capture first-screen traffic
• Establish a standardized monitoring process, understand data reports, and adjust campaigns in time
• Be familiar with the differences and operating points of the two scenarios: livestream campaigns and product campaigns
• Quickly locate advertising anomalies and master corresponding troubleshooting and solution approaches

Complete Course Catalog (18 lessons in total)

Part 1: Qianchuan Livestream Advertising Practice (10 lessons)

Part 2: Qianchuan Product Advertising Practice (8 lessons)

When studying this course, you can build advertising spreadsheets separately along the two lines of livestreaming and products, first break down ROI targets, then record campaign settings, boost nodes, search first-screen, and daily monitoring data. It is recommended to review consumption, conversions, ROI, and anomalies after each advertising round, and consolidate reusable operations into standard processes. For beginners, first use a small budget to get campaign settings and boost logic working; for experienced media buyers, focus on comparing the differences between livestream and product scenarios, and optimize the rhythm of boosting and cutting losses/scaling up.

• 1.Qianchuan advertising for livestreaming - ROI target breakdown
• 2.Qianchuan advertising for livestreaming - basic campaign settings

• 3.Qianchuan advertising for livestreaming - key operating points of one-click boost for boosts
• 4.Qianchuan advertising for livestreaming - key operating points of conversion campaign boosts
• 5.Qianchuan advertising for livestreaming - key operating points of ROI campaign boosts
• 6.Qianchuan advertising for livestreaming - key operating points of scale-up boosts for boosts

• 7.Qianchuan live streaming placement - search first-screen grab settings
• 8.Qianchuan live streaming placement - daily monitoring operations
• 9.Qianchuan live streaming placement - data analysis and reporting tools
• 10.Qianchuan live streaming placement - solutions to high-frequency issues

• 11.Qianchuan product placement - ROI goal breakdown
• 12.Qianchuan product placement - basic plan settings

• 13.Qianchuan product placement - key points of one-click volume boost for follow-up investment
• 14.Qianchuan product placement - key points of volume scaling follow-up investment 1
• 15.Qianchuan product placement - key points of search first-screen grab

• 16.Qianchuan product placement - daily monitoring operations
• 17.Qianchuan product placement - data analysis and reporting tools
• 18.Qianchuan product placement - solutions to high-frequency issues

💡 Learning Tip:The course content is based on industry practices at the time of publication. It is recommended to combine your study with the latest platform rules.