Qianchuan Sweeping Monk offline course practical tutorial

Note directory:

Product selling point refinement and competitor comparison(1).xlsx

July 2026 Qianchuan Course Slides - Bound Volume_Scanned Version.pdf

Profit and Loss ROI Calculation Table(1)(1).xlsx

Verbatim Transcript Notes.txt

Livestream Room Traffic Data Tracking Table by Channel(1).xlsx

Video Retention Statistics Template - Student Version - Latest(1).xlsx

This material comes from the Qianchuan Sweeping Monk offline course, including a 423-page offline book, key notes, recording subtitles and supporting tables. The content covers everything from track operation strategy to Ocean Engine Qianchuan ranking rules, and then to all-domain promotion, organic traffic logic, brand advertising, live streaming planning, phased placement strategy, product promotion, data analysis, creative scaling and optimization, as well as the SOP production process for viral product videos. It is suitable for practitioners who want to systematically sort out the underlying logic of Qianchuan placement and build a replicable placement model to consult repeatedly.

When studying, it is recommended to first read Chapters 1 to 3 to understand basic concepts such as track selection, product sales channels, the eCPM formula, and the relationship between bidding and ROI; then move on to Chapters 4 to 7 to master the logical relationship between all-domain promotion and organic traffic, the brand advertising system, and the differences from standard promotion; afterward, combine Chapters 8 to 11 to practice live streaming planning, placement links, product promotion, and data analysis review; finally use Chapters 12 to 14 to break down creative scaling, OCPM optimization, and the SOP for viral product videos. The supporting tables can be used to record competitor comparisons, profit-and-loss ROI, channel traffic, and video retention data, helping to turn book knowledge into daily placement actions.

Chapter 1 Track operation strategy - know yourself and your enemy

1.1 Douyin e-commerce business models

1.2 Product sales channels

1.3 How to analyze a track (practical path)

1.4 Choosing a business direction: know yourself, control the balance

1.5 What kind of live streaming room is suitable for paid/free launch

1.6 Basic characteristics of products in purely paid live streaming rooms

Chapter 2 A comprehensive understanding of Ocean Engine Qianchuan

2.1 Typical problems of organic traffic merchants

2.2 Typical problems of purely paid merchants

2.3 The 4 major problems of Qianchuan placement (live Q&A format)

Chapter 3 Ranking rules of Ocean Engine Qianchuan

3.1 Comprehensive ranking formula (chapter outline)

eCPM Calculation Formula

3.2 One of the ECPM variables: bid

3.3 Billing logic: ECPM and OCPM

3.4 Three Major Principles of Bid Reduction

3.5 The Relationship Between Bids and ROI (Derivation)

3.6 ECPM Variables Two and Three: Estimated Click-Through Rate and Estimated Conversion Rate

3.7 Composition and Optimization of Content Interaction Metrics

3.8 Calculation and Derivation of Ad GPM

3.9 Summary of Ranking Factors

3.10 What Other Factors Affect Campaign Ranking: Positive and Negative Operations

3.11 Ecosystem Score, Experience Score, and Reputation Score

Chapter 4 Cognitive Misconceptions About Omnichannel Promotion

4.1 Opening Reflection Questions

4.2 Omnichannel ROI vs Ad ROI

4.3 Structural Breakdown of Omnichannel ROI

4.4 Core Actions to Improve Omnichannel ROI

4.5 Using the "Average Order Value Ruler" to Judge Traffic Quality (Practical Data Ruler)

4.6 Discussion: With a 5000 Yuan Budget, What Do You Want?

4.7 The Logic of Heavy-Paid ROI

4.8 The 5A Audience Model (Important Foundational Concept)

4.9 The Four Major Factors Affecting CPM (This Section's Version)

Chapter 5 The Logical Relationship Between Omnichannel Promotion and Organic Traffic

5.1 "Omnichannel Has No Organic Traffic": Phenomenon and Essence

5.2 Channel Data Thinking: 12 Traffic Channels

5.3 Two Transmission Chains Explaining Why Omnichannel Is Unstable

5.4 The Essence of Recommendation-Based Traffic and Decentralized Distribution

5.5 The Underlying Logic of Paid Traffic Suppressing Organic Traffic

5.6 User Tag System

5.7 Four Classifications of Target Audiences

5.8 Techniques for Expanding Content Tags

5.9 Traffic Distribution Funnel: Audience Size Determines the Traffic Ceiling

5.10 TGI Index: How the System "Understands" Your Users

5.11 New Customer Data Thinking

5.12 The Hidden Composition of the Recommendation Feed

5.13 GPM/OPM Data Thinking (Core Toolbox of This Chapter)

5.14 The Essence of Qianchuan Synergizing with Organic Traffic (Chapter Finale)

Chapter 6 From Creator Ads to Omnichannel Promotion (Brand Advertising System)

6.1 Overview of the Ocean Engine Qianchuan Product Ecosystem

6.2 Brand Bidding · Audience Seeding (Seeding Is Seeding A3)

6.3 Brand Bidding · Livestream Heating

6.4 Livestream Heating: Delivery Speed and Heating Goals

6.5 Precautions and Use Cases for Brand Bidding Ads

6.6 Targeting Combination Logic and Techniques

6.7 Brand Contract Ads (GD Guaranteed Delivery)

Chapter 7 Full-domain Promotion

7.1 Differences between Standard Promotion and Full-domain Promotion

7.2 Notes on Promoting Live Rooms

7.3 Volume Delivery vs Cost-controlled Delivery

7.4 Smart Coupons

7.5 Creative Configuration: System Default 'Live Room Screen' + Profile Videos

7.6 AIGC dynamic creatives

Chapter 8 Live Streaming Planning and Control Tools

8.1 Live Streaming Planning

8.2 Overview of Control Tools

8.3 Setting Combinations of Main Plans and Control Plans

Chapter 9 Phased Delivery Strategies (Four Major Delivery Paths)

9.1 Account Launch Approach

9.2 How to Initially Determine Basic Audience Attributes of a Category

9.3 Creator Targeting

9.4 Instant Explosion + Layered Delivery: Principle Breakdown and Operation

9.5 Direct Micro/Heavy Paid Full-domain Increment: Live Heating Tag Plan Mixed Delivery

9.6 Cost Protection Rules for Full-domain Promotion (Compensation)

Chapter 10 Full-domain Promotion · Product Promotion

10.1 Product Introduction

10.2 Notes

10.3 Display Positions and Cognitive Misconceptions

10.4 Cost Protection Rules for Product Promotion

10.5 Four Basic Principles of Plan Management

10.6 Drawbacks of High Paid ROI (Chapter Warning)

Chapter 11 Comprehensive Data Analysis and Optimization

11.1 Full Process of Full-domain Data Analysis Review (General Outline)

11.2 Example 1: Review Process for Product Promotion (Five-step Method)

11.3 Health Benchmarks for the Four Indicators Affecting ROI (Important Data Ruler)

11.4 Example 2: Review Process for Live Promotion (Five-step Method)

11.5 Data Feedback Guides Content Optimization (Closed-loop Diagram)

Chapter 12 Breakdown of Principles for Creative Volume Explosion and Decline

12.1 Two Situations Where Creatives Fail to Gain Volume

12.20 CPM Volume Logic: Hourly ROI Completion Rate

12.3 Bidirectional Logic Diagram of Volume Explosion and Decline

12.4 'Runaway' Prediction and Volume Control (Practical Gold Standard)

12.5 Two Ways to Solve Volume Ramp-up Problems

Chapter 13 Optimization Insights from OCPM Creative Principles

13.1 In-depth Breakdown of the ROI Formula (General Outline)

13.2 Average Order Value: Viewing Live Streaming Models from the Perspective of AOV

13.3 Click-through Rate Optimization

13.4 Conversion Rate Optimization

13.5 CPM In-Depth Special Topic

13.6 How to Expand Audience Scale

Chapter 14: Hit Video SOP Production Process

14.0 Nine-Step Production Process for Hit Short Video SOP

14.1 Product Selection under Short Video Format

14.2 Finding and Deconstructing Benchmark Materials

14.2.1 Three Misconceptions and Correct Approaches to Finding Benchmarks

14.2.2 Three Libraries for Hit Material Accumulation

14.2.3 Three Core Aspects of Copy Deconstruction

14.2.4 Three Core Aspects of Shot Breakdown

14.2.5 Three Core Aspects of BGM/Music Breakdown

14.3 Extracting and Expressing Core Product Selling Points

14.4 Locking in the Target Audience for the Product

14.4.15 A Audience Model and Content Mission

14.4.2 Quick Reference Table of Eight Major Audience Characteristics on Douyin E-commerce

14.4.3 Relationship between Audience Penetration and CPM

14.5 Content Structure and Copywriting

Conclusion

Appendix A: Quick Reference Table of Core Formulas

Appendix B: Quick Reference of Key Data Benchmarks

Appendix C: Explanation of the 'Voice Q&A Section'

• 1.Douyin E-commerce Business Models and Product Sales Channels
• 2.Track Analysis Methods and Business Direction Selection
• 3.Judging Paid/Free Launch and Product Characteristics of Pure Paid Livestream Rooms
• 4.Typical Problems of Organic Traffic Merchants and Pure Paid Merchants and the 4 Major Problems of Qianchuan Advertising

• 5.Comprehensive Ranking Formula and eCPM Calculation
• 6.Three Major Principles of Bidding and Price Reduction and ROI Relationship Derivation
• 7.Estimated CTR, Conversion Rate, Content Interaction Metrics and Ad GPM
• 8.Summary of Ranking Factors, Positive and Negative Operations, Ecosystem Score/Experience Score/Reputation Score

• 9.Omni-Domain ROI and Ad ROI Breakdown, Using Average Order Value Benchmarks to Judge Traffic Quality
• 10.5A Audience Model, Four Major Factors Influencing CPM, Heavy Paid ROI Logic
• 11.Phenomenon and Essence of No Organic Traffic in Omni-Domain, 12 Traffic Channels
• 12.Omni-Domain Instability Transmission Chain, Essence of Recommender Traffic and Decentralized Distribution
• 13.Underlying Logic of Paid Suppressing Organic Traffic, User Tag System, Target Audience Classification
• 14.Content Tag Expansion, Traffic Distribution Funnel, TGI Index, New Customer Data Thinking
• 15.Hidden Composition of Recommended Feed, GPM/OPM Data Thinking, Essence of Qianchuan Synergizing with Organic Traffic

• 16.Ocean Engine Qianchuan Product Ecosystem, Brand Bidding Audience Seeding (A3)
• 17.Brand bidding live stream heating, delivery speed and heating goals
• 18.Brand bidding precautions, targeting combination logic and tips, brand contract ads
• 19.Differences between standard promotion and all-domain promotion, precautions for pushing live rooms
• 20.Scaled delivery vs cost-controlled delivery, smart coupons, creative asset configuration, AIGC dynamic creatives

• 21.Live stream planning, overview of control tools, combination of main plan and control plan settings
• 22.Account launch approach, preliminary determination of category basic audience attributes, creator targeting
• 23.Instant burst plus stacked delivery gameplay principle breakdown and operation
• 24.Direct invest micro/heavy paid all-domain incremental, live stream heating label plan mixed delivery, all-domain promotion cost protection rules

• 25.All-domain promotion - product push: product introduction, precautions, display positions and cognitive misconceptions
• 26.Product push cost protection rules, four basic principles of plan management, drawbacks of high paid ROI
• 27.All-domain data analysis review full process, five-step method for product push review
• 28.Four indicators affecting ROI health benchmarks, five-step method for live stream push review, data feedback guidance for content optimization

• 29.Two situations where creative assets fail to gain volume, OCPM volume running logic
• 30.Bidirectional logic diagram of volume burst and decay, runaway prediction and volume control, two ways to solve volume launch issues
• 31.In-depth breakdown of ROI formula, viewing live stream models from the perspective of average order value
• 32.Click-through rate optimization, conversion rate optimization, CPM in-depth topic, expanding audience scale

• 33.Nine-step production process of viral short video SOP, product selection under short video carriers
• 34.Benchmark creative asset search and breakdown: three major misconceptions, three-library accumulation, three cores of copy breakdown/storyboard/BGM
• 35.Product core selling point extraction and expression, locking target audience, 5A audience model and content mission
• 36.Douyin e-commerce eight major audience characteristics quick reference table, audience penetration and CPM relationship
• 37.Content structure and copywriting, conclusion
• 38.Appendix A: Quick Reference of Core Formulas
• 39.Appendix B: Quick Reference of Key Data Metrics
• 40.Appendix C explanation on the 'voice Q&A section'

💡 Learning Tip:The course content is based on industry practices at the time of publication. It is recommended to combine your study with the latest platform rules.