Hands-on tutorial for LinkedIn follower growth and personal brand copywriting

"The Copy Builder" is a course built for busy professionals to help them grow on LinkedIn without getting stuck. Course creator Matt Barker has posted daily since January 2022, growing from zero to 167K+ followers, and has packaged his complete method into templates, a course, and live support.

The core problem it solves is simple: most people overthink their post content, lack a content strategy, or try to sound too "corporate." This course gives you a plug-and-play system to replace all that struggle.

You get 130+ content templates you can quickly apply, tweak, and publish in minutes. The course also includes recordings of 14 mastermind calls, 5 expert workshops, breakdowns of 10 viral hooks, and a swipe file of 100+ post copy ideas. Two complete LinkedIn courses will take you from zero to a personal brand; 13 behind-the-scenes breakdowns reveal exactly how viral posts are produced.

You will learn:

• How to build a content strategy that you are truly willing to keep posting
• How to quickly generate post ideas even if you don't consider yourself a creative person
• How to use proven LinkedIn post templates to write content quickly
• How to build an engaged audience and create a backup plan and income path for yourself
• How to build a reputation online and become a voice that cannot be ignored in your industry

The course is centered on content strategy, hook writing, post templates, and real case breakdowns, helping learners consistently publish on LinkedIn and gradually build a personal brand and content conversion path. Through templates, mastermind recordings, workshops, and Q&A feedback, learners can understand the complete process from topic selection, hooks, structure, and CTA to review and optimization, and establish a stable posting habit and reusable material library. For learners who want to improve professional influence, enhance lead generation capability, and reduce content anxiety, this course has clear practical reference value.

1. Welcome
2. Copy this personal experience content calendar
3. Day 1
4. Simplify content planning with Google Sheets
5. Day 2
6. Day 3
7. Day 4
8. Day 5
9. What to do next

10. My 2025 Year in Review and Jacob Pegs
11. A 3-step checklist for writing hooks that attract clients and customers
12. How I write hooks that make people want to listen to me
13. How to grow followers faster by optimizing content saves
14. This hook style works amazingly well and is fast to write
15. Why mobile-optimized hooks are not a golden rule and how you should write hooks
16. How I get complete strangers to believe what I write on LinkedIn
17. How I write based on personal experience without bragging or showing off
18. Writing from personal experience demonstration

19. How I use existing lead magnets and ChatGPT to build a LinkedIn post idea library
20. How I use proven formats to improve the success rate of my own LinkedIn posts and write faster
21. How I planned and wrote 7 days of content in 3 hours
22. How I planned 10 LinkedIn posts this morning
23. How I wrote 6 posts in 1 hour this week
24. How I write today's email and LinkedIn post
25. How to borrow popular content ideas for yourself without copying or plagiarizing
26. A different, shorter, faster way to think about posting online
27. How I quickly create LinkedIn carousels while minimizing the risk of failure
28. How I got 118 hours of watch time on this unscripted video post
29. How I test a LinkedIn post in a new format style
30. How I write a plain text step-by-step checklist post
31. Short posts vs long posts

32. How I repurposed this single post 3 times and generated 300,000 impressions
33. How I do a quarterly LI content review to accelerate growth
34. How to broaden your LinkedIn writing and reach a larger audience without sacrificing your niche
35. How to grow followers faster by optimizing content saves
36. What to do if your reach drops on LinkedIn or any other platform
37. How I got 164 link clicks from a post with 277 reactions
38. How I start new conversations and pitch offers without going completely cold
39. How I write copy that drives lead magnet - free resource signups
40. How I wrote my 1-on-1 DWY offer document and closed 2 clients in under 1 week
41. How I launch, write and schedule a 15-day LinkedIn content series
42. How I launch a new ebook on LinkedIn to my new target audience
43. How I collaborate with clients using Trello without conference calls

44. This post got 1672 likes and 399 reposts
45. 4.2 million views. 372 leads. The post that broke LinkedIn
46. Ernie's 5000-like pure text post
47. How Jillian Richardson grew from 3.5K to 12K followers and 1M impressions in just 2 months... by being different
48. How Kyle reached 100K impressions in one week
49. How Lewis Kemp grew his audience agency business with fun, addictive, strategic content
50. How Marcus increased impressions from 250K to 470K in 6 months
51. How Nick Broekema grew to 60K followers with design copywriting

52. Important - watch this first
53. Search the mastermind for answers
54. June 2025 mastermind
55. April 2025 mastermind
56. March 2025 mastermind
57. February 2025 mastermind
58. January 2025 mastermind
59. December 2025 mastermind
60. November 2025 mastermind
61. October 2025 mastermind
62. CB post critique
63. September 2025 mastermind
64. August 2025 mastermind
65. July 2025 mastermind
66. Audience growth. Testing offers. Post types
67. Ideation. Creation process. Audience research
68. Brand collaborations. Post formats. Company pages. Tools
69. Engagement. Profile. Content tips. Content repurposing
70. Formats. Strategy. Targeting. Niche shift
71. Video content. Tools. Performance trends. Email
72. Content Audit
73. Structure. Hooks. Format. Endings. Authority
74. Broad content. Uniqueness. Structure. Readability
75. Post review. Hooks. Structure. Funnel. Images
76. LinkedIn growth. Email list. Post optimization
77. Email list growth. Lead magnet. Platform recommendations
78. Comments. Cold DMs. Warm DMs. ICP engagement
79. Email strategy. Emails that start conversations
80. Attract new followers. Bookmarks. Personal experience
81. Followers. Hooks. Attract clients. Strategy
82. Client Attraction Content Strategy Workshop
83. Viral Social Storytelling Workshop
84. List Expansion Content Workshop
85. Engaging Content CTA Workshop
86. Post Review Workshop
87. Unpredictable Content Engine Workshop
88. Copy Builder Q&A - Feedback Call (April-June 2024)
89. Template Daily Tracking
90. Content Framework
91. Ultimate Hook Writing Cheat Sheet

92. Let's get started
93. Content Planning Strategy
94. Attract your target audience
95. Hooks
96. Storytelling
97. Content Writing System
98. Post Formats
99. LinkedIn Tips and Tricks
100. Post Templates and Frameworks

101. Social Copy Bible
102. How to Build a LinkedIn Audience
103. Selling with Social Proof Workshop
104. Easy Money Hooks Workshop
105. Client Attraction Content Strategy Workshop
106. Viral Social Storytelling Workshop
107. 5-Minute Daily Writing System
108. Unpredictable Content Engine
109. Asset Library
110. 30-Day LinkedIn Content Templates
111. Content Templates
112. Content Framework
113. Hook Templates
114. 11 Proven Hook Formulas from Millionaire Copywriter Dan S Kennedy
115. Viral Hook Breakdown
116. Ultimate Hook Writing Cheat Sheet
117. Copy this personal experience content calendar
118. Personal Experience Content Calendar
119. Simplify content planning with Google Sheets

120. May 2024 Monthly Template
121. June 2024 Monthly Template
122. July 2024 Monthly Template
123. August 2024 Monthly Template
124. September 2024 Monthly Template
125. October 2024 Monthly Template
126. November 2024 Monthly Template
127. December 2024 Monthly Template
128. January 2025 Monthly Template
129. February 2025 Monthly Template
130. March 2025 Monthly Template
131. April 2025 Monthly Template
132. May 2025 Monthly Template
133. June 2025 Monthly Template
134. July 2025 Monthly Template
135. August 2025 Monthly Template
136. September 2025 Monthly Template
137. October 2025 Monthly Template
138. November 2025 Monthly Template
139. December 2025 Monthly Template
140. January 2026 Monthly Template

141. Carousel Cover
142. Short Text Posts
143. Hooks
144. Conversion Posts
145. Viral Recommendation Posts

146. What to Expect from the Introduction
147. Important: How to Get Your Bonus Worksheet
148. Become an Affiliate and Earn 40%
149. Why You Write Content
150. Who You Are Writing For
151. How You Want Others to See You
152. Your Content Funnel and How It Works
153. Your Content Calendar: The Ideal Week
154. Create your content pillars
155. Ask questions to do research
156. List pain points for content pillars
157. Create proven hook templates
158. Write hooks instead of writing ideas
159. The ultimate content framework
160. Write a targeted hook
161. Show life before the obstacle
162. Show actual results
163. Write a targeted CTA
164. Top-of-funnel stories
165. Top-of-funnel opinions and observations
166. Mid-funnel how-to - how I do it
167. Mid-funnel free resources
168. 1 How to fine-tune analysis to change strategy
169. 2 How to identify and repurpose a winning post
170. 3 How to write concisely
171. 4 How to write fast
172. 5 How to format your content
173. 6 How I batch write content in 1-2 hours
174. 7 How to write mega hooks
175. 8 How to get the right attention 3P hook formula
176. 9 How to maintain engagement HIS method
177. 10 How to close posts call-back method
178. Thank you and a small request

179. A message from Matt
180. Lesson 1 - Define your why and who you write for
181. Lesson 2 - Build TOF MOF and BOF content
182. Lesson 3 - Plan your TOF MOF and BOF content
183. Lesson 4 - Create a weekly batch writing habit
184. Lesson 5 - Stay on track and adapt
185. Lesson 1 - Optimize your profile picture
186. Lesson 2 - Attract your ICP with your banner
187. Lesson 3 - Write a compelling headline
188. Lesson 4 - Show credibility with skill proof
189. Lesson 5 - Create a CTA to convert visitors into leads
190. Lesson 1 - What makes hooks magnetic
191. Lesson 2 - The Ps framework for creating hooks
192. Lesson 3 - 10 proven hook formats to reuse
193. Lesson 4 - Writing Hooks for Different Goals
194. Lesson 5 - Testing and Refining Your Hooks
195. Lesson 1 - Keep Readers Engaged from Start to Finish
196. Lesson 2 - Using Frameworks to Structure Your Writing
197. Lesson 3 - 3 Secret Techniques to Retain Attention
198. Lesson 4 - Engage Your Readers Emotionally
199. Lesson 5 - Ending with a Persuasive CTA
200. Lesson 1 - Summarizing the Transformation
201. Lesson 2 - Life Before Facing the Obstacle
202. Lesson 3 - Listing the Steps to Overcome the Obstacle
203. Lesson 4 - Showing the Tangible End Result
204. Lesson 5 - CTA Inviting Contact and Collaboration
205. Lesson 1 - Laying the Foundation for Your Planner
206. Lesson 2 - Building Your Simple Content Grid
207. Lesson 3 - Why Writing Hooks for the Week Is Critical
208. Lesson 4 - Making Planning Part of Your Weekly Routine
209. Lesson 5 - Staying Consistent Without Burnout

210. How I Grew My LinkedIn Using Shield Analytics
211. How to Write More Concise Copy Using Hemingway App
212. Exclusive - MagicPost Lifetime 20% Off with Code MATTBARKER20
213. How I Go from Idea to First Draft to Finished Post in Just 19 Minutes
214. Personal Experience vs Generic Advice
215. The 5 Levels of Content Depth
216. Character Pain Point Reward
217. Book a One-Hour Session with Barker

💡 Learning Tip:The course content is based on industry practices at the time of publication. It is recommended to combine your study with the latest platform rules.