Qianchuan Chengfang and Qianchuan All-Domain Livestream Advertising Practical Tutorial

Updated on October 29:

Course Introduction

"Lao Jiu Live E-commerce - Qianchuan Chengfang Qianchuan Omni-Domain October 2026 Advanced Online Course" is a high-level practical course on Qianchuan omni-domain and Qianchuan Chengfang ad delivery for live e-commerce, continuously updated and iterated, with three core modules newly added on October 29: brand promotion, account restart, and cost-controlled follow-up spending.

The course starts from foundational understanding, explaining omni-domain delivery basics, core metrics, omni-domain differentiation logic, and spend allocation ratios, understanding the live streaming dashboard and omni-domain dashboard, solving the most common problem of overly broad traffic in delivery, and sharing omni-domain incremental methodology, omni-domain account-building ideas, and various detailed optimization techniques.

The updated advanced content focuses on breaking down brand promotion gameplay: applicable scenarios for brand promotion, Juliang Cloud Atlas audience package building, differences in creative/material delivery settings, key points of smart delivery, spend share control, and analysis of the pros and cons of brand promotion spend being higher than omni-domain/Chengfang; distinguishing two strategies for new accounts and old account restarts, breaking down the suitable categories and underlying logic for account building above/below break-even ROI; detailed explanation of follow-up spending plans under omni-domain and Chengfang cost control scenarios, summarizing high-frequency pitfalls and optimization plans for conversion bids, scaling, and one-click scaling.

The course leans toward practical implementation, suitable for ad operators and live streaming merchants who are already running Qianchuan omni-domain and Chengfang delivery and are facing unstable ROI, overly broad traffic, difficulty scaling, hard cold start for new accounts, and inability to control spend in brand delivery.

Looking at real advertising scenarios, this course emphasizes using data to judge the advertising stage, then deciding the combined ratio of all-domain, Chengfang, and brand promotion. Learners can use dashboard metrics, spend allocation ratios, account launch ROI, and follow-up investment feedback to establish a reviewable advertising rhythm, reducing the volatility caused by blind scaling and frequent price changes. The course provides breakdown approaches for common issues such as broad traffic, cold start, restarting old accounts, and brand promotion spend control, suitable for optimizing livestream advertising models, stabilizing ROI, and gradually scaling GMV.

Suitable For

Operations staff and ad buyers who are currently doing Douyin live streaming sales and practically running Qianchuan omni-domain and Chengfang delivery

Merchants whose live room traffic is overly broad, ROI fluctuates greatly, and who want to optimize delivery models and stabilize ROI

For live room operators who need new account launching, old account restart, and want low-cost cold start breakthroughs

For brand merchants who want to learn product ad placement, YunTu audience packages, budget allocation and spend control

For senior media buyers who want to learn follow-up investment, one-click scaling, volume expansion and cost control to amplify live room GMV

Learning Outcomes

Master the underlying logic of QianChuan full-domain, understand data metrics, spend ratios, and learn core solutions to solve broad traffic

Master the full-domain account launching methodology, learn two account launch strategies for new and old account restart, and distinguish ROI account launch logic for different categories

Proficient in brand promotion ad placement tactics, Juliang YunTu audience packages, product ad creative settings, spend share control

Master full-domain and ChengFang cost-controlled follow-up investment strategies, handle common issues in conversion bidding, volume expansion, and one-click scaling

Learn to combine full-domain + ChengFang tactics, full-domain as the foundation, ChengFang for volume expansion, balancing ROI and scale

GanChuan ChengFang advanced ad placement online course

LaoJiu BenJiu

Lesson 12 content:

1. Brand promotion

1. What are the most reasonable uses of product ads?

2. Practical new methods for Jiliang YunTu audience packages

3. Differences in settings for product ad placement visuals vs creatives

4. Notes on smart placement methods for product ads

5. Spend share and real-time spend control for product ads

6. Pros and cons when product ad spend exceeds full-domain or ChengFang spend

2. Launching new accounts or restarting old accounts

1. Which categories are suitable for account launching below break-even ROI?

What is the logic?

2. Which categories are suitable for account launching above break-even ROI?

3. Follow-up investment under cost-controlled full-domain or ChengFang

1. Follow-up investment - conversion bidding issue summary

2. Follow-up investment - volume expansion issue summary

3. One-click scaling issue summary

• 1.Course Introduction
• 2.Understanding All-Domain
• 3.Key Data Metrics
• 4.Differences in All-Domain Advertising
• 5.All-Domain Advertising Techniques
• 6.All-Domain Spend Allocation Ratio
• 7.Uses of the Livestream Dashboard and All-Domain Dashboard

• 8.Methods for Handling Broad Traffic
• 9.All-Domain Advertising Increment Methodology
• 10.All-Domain Account Launch Methodology
• 11.More global details

• 12.New course content
• 13.Updated

💡 Learning Tip:The course content is based on industry practices at the time of publication. It is recommended to combine your study with the latest platform rules.