Xiaohongshu High-Profit AI Operations Practical Course

Course Introduction

October 17-19 offline session, solving Xiaohongshu operations and strategy problems, achieving rapid team breakthroughs from 1 to 10, delivered with recording + subtitles + complete courseware.

Course learning outline

1. The 5 major mistakes sellers always make

99% of sellers make at least 1 of these mistakes.

What exactly is the core of Xiaohongshu operations? What is the Xiaohongshu traffic model, or is it a reverse funnel? Sellers' luck is in selling solutions, so where exactly is the gap? Can execution and volume stacking really make Xiaohongshu work? What is the root cause of a cliff-like drop right after a breakout? When a post goes viral and order volume is stable, how exactly should it be amplified?

2. Xiaohongshu core strategy playbook

Failure to grow is not about doing too little, but about repeating mistakes. The core of the big playbook for doing Xiaohongshu well is indispensable. Bosses must learn: how to quickly estimate your own business volume. The first step to making a product explode is not clever tricks, but researching the track. The 4 major channels and execution standards for researching viral tracks. How to determine which playbook to use and which traffic channels to focus on.

3. Rapid Xiaohongshu account launch

Account launch capability determines how big and how wide the team can grow. Why is there no improvement in data after the account has posted 100 notes? Build an account launch SOP to achieve batch rapid account launches. If an account cannot get off the ground, these three steps must not have been done well. What audience should account launch target? What is the difference between big categories and small categories? Does livestream account launch work, who is suitable for it, and how to do it? How to use paid promotion to achieve rapid account launch and break through the traffic pool in 1 day. Does Xiaohongshu need IP building? How to use AI for IP building? 28 notes gained 17,000 followers, how to design a high-viral IP script. How to build an AI agent that automatically outputs account launch content.

4. SOP for continuously writing viral posts on Xiaohongshu

A viral-post SOP process that can be implemented immediately after learning to get results. Why should bosses value building team SOPs? How to set the operational approach and rhythm? How to find out what approaches and strategies competitors use, and how to break them down? What is the essence of gaining traffic on Xiaohongshu? Why do views stop growing after a few thousand, and how to solve it? Make notes more viral through optimization of 6 major details. Standardized SOP for breaking down note performance, reject ineffective work. Copying viral posts but no effect? Copy the content, the structure, or the viral elements? Learn to use AI for batch replication and fission of viral notes. How to efficiently test and quickly produce a viral note template SOP. Build an automated note analysis and optimization agent.

V. Xiaohongshu 1,000-follower paid SOP

Not doing paid promotion now is like not doing Xiaohongshu in 2022. Why must you do paid promotion on Xiaohongshu now? How to maximize paid promotion for needs, Thousand Views, and Ziguang respectively? How to judge whether products and creatives should be run, and what are the standards? Spend is high but not profitable, where is the problem? Hands-on: Zifeng campaign setup SOP and core detail operations. How do paid approaches differ at different stages? Differences and specific operations of paid promotion for high and low unit prices. How to use the quarterly mechanism to find high-ROI, high-spend campaigns. New tool: how to use Gaomou Tou to maximize value.

VI. Xiaohongshu livestream SOP process

Merchants who don't do livestreaming earn at least 30% less profit. Livestreaming is equivalent to paid promotion without ad spend. Why does your livestream room have no conversions and no retention? Can you do livestreaming without notes? How to determine the traffic for the livestream room? What kind of notes can stably drive traffic to the livestream room, and how to write them? How to build the SOP process linking notes and livestreaming. How to design high-click-rate livestream covers. Approaches and strategies for livestream rooms with fans. Livestream data record sheet and review SOP process. How to build a merchant's livestream promotion plan.

VII. The matrix SOP that Xiaohongshu merchants must do

Quickly explode products through self-operated matrix + influencer matrix. Why should all sellers build matrix accounts? The 3 fatal mistakes easily made in matrix operations. How is the 1-drags-30 matrix approach process implemented? How to cultivate your own part-time matrix content writers? Cooperation strategies with high-ROI influencers. Is the goal of such cooperation seeding or selling? How to find high-output influencers. How to write efficient brief templates. The path to batch influencer cooperation. How to use AI agents to build an influencer cooperation SOP.

VIII. Standard SOP for Xiaohongshu private domain customer acquisition

A private domain approach that steadily adds 100 followers per day. How does the skincare category go from 20 to 100 followers a day? The secret to a 55% conversion rate in pure conversion. How to judge whether a note is a good traffic-driving note? How to cultivate your own part-time matrix content writers? The underlying design for cultivating high follower-add-rate notes. How to let old notes continuously bring in search traffic? What is the difference between lead-generation notes and selling notes? How can local life merchants drive traffic into stores and acquire customers? Batch produce and quickly replicate traffic-driving notes. Use agents to build a private domain customer acquisition SOP. Hands-on: practical explanation of high-completion customer cooperation.

The course content includes the Xiaohongshu offline class Hangzhou session resource pack, in which the AI agent + prompt section covers Xiaohongshu topic selection agent, body copy breakdown and replication prompts, cover breakdown and replication prompts, account launch SOP process agent, Qianfan ad delivery agent, note comment rewriting prompts, private domain AI workflow, viral post breakdown and replication prompts, influencer AI workflow, title breakdown and rewriting prompts and other documents; the SOP table section is classified by team, track, notes, account launch, paid promotion, private domain, and influencers, including Xiaohongshu newcomer basic learning library, operations capability assessment test questions, Xiaohongshu recruitment template, product and style selection data sheet, category playable track organization table, product blue ocean value and explosive order value calculation formula, note direction confirmation sheet, viral post collection sheet, views count diagnosis sheet, account tag direction confirmation sheet, precise benchmark account positioning breakdown sheet, 14-day product explosion, ad delivery SOP table, high-like ratio topic collection sheet, reception path scripts, traffic-driving SOP, content structure template, influencer screening sheet, influencer cooperation SOP execution sheet, and 100 reference scripts for influencer cooperation, etc.

In addition, it is accompanied by offline course documents, offline forms, note shot script sheets, Feishu + DeepSeek reference templates, commerce sales + livestream promotion operation process, seeding + lead generation promotion operation process, Xiaohongshu prohibited words list, Xiaohongshu SOP templates, resource recommendations, 14-day training schedule, private domain traffic-driving materials, influencer cooperation materials, livestream review sheet, Xiaohongshu livestream prohibited words specifications, three stages of paid delivery strategy, account data record sheet, cover title body copy breakdown sheet and other execution files.

This course is suitable for teams that already have stores or accounts but encounter growth bottlenecks. When learning, it is recommended to first do a self-check against the 5 major seller mistakes, clarify the current stage of the account, the main promoted products, and traffic sources, and then fill in the corresponding SOPs in the order of account launch, viral posts, paid promotion, livestreaming, matrix, and private domain. After completing each module, actually run the forms and agents once, fill in the forms with your own data, use AI to produce drafts, and verify with ad delivery data, gradually forming a workflow that the team can hand over. The course provides methodologies and tool templates; implementation results still depend on execution density, team coordination, and changes in platform rules. It is recommended to review while learning and solidify proven actions into standard actions.

• 1.The 5 major mistakes sellers must make and the core logic of Xiaohongshu operations
• 2.Xiaohongshu core approach strategies and viral track research methods

• 3.Xiaohongshu quick account launch SOP and batch account launch methods
• 4.Paid quick account launch and high-viral IP script design

• 5.Standardized SOP process for continuously writing viral posts
• 6.Viral post breakdown, detail optimization, and AI batch replication and fission

• 7.Thousand-follower paid advertising SOP and Juguang plan setup practical operation

• 8.Xiaohongshu livestream SOP, note-linked traffic diversion, and data review

• 9.Merchant matrix SOP: self-operated matrix + influencer matrix playbook
• 10.Private domain customer acquisition standardized SOP and high-follower-growth traffic diversion note design

• 11.AI agents and prompt collection (topic selection, breakdown and recreation, account launch, advertising, private domain, influencers)
• 12.SOP spreadsheet collection (team, niche, notes, account launch, paid, private domain, influencers)
• 13.Team newcomer training library and operations capability assessment materials
• 14.Prohibited words list, shot script sheets, livestream review sheets, and other execution documents

• 15.Day 1 Morning Recording 1
• 16.Day 1 Morning Recording 2
• 17.Day 1 Afternoon Recording 1
• 18.Day 1 Afternoon Recording 2
• 19.Day 1 Evening Recording
• 20.Day 2 Morning Recording 1
• 21.Day 2 Morning Recording 2
• 22.Day 2 Afternoon Recording 1
• 23.Day 2 Afternoon Recording 2

💡 Learning Tip:The course content is based on industry practices at the time of publication. It is recommended to combine your study with the latest platform rules.