Meta Ads E-commerce Advertising Practical Tutorial

This course is built around the Facebook advertising blueprint, aimed at sellers and operations staff who want to systematically master Meta Ads e-commerce advertising. It progresses layer by layer from basic account setup, pixels, and product catalogs to account structure, creative assets, measurement goals, and advanced optimization.

Course content includes optimal account structure, acquisition and retargeting, creative iteration, AI creative workflows, learning phase operation, placement segmentation, cost control, shotgun and sniper strategies, and Black Friday Cyber Monday Q4 promotion strategies. It also includes a bonus email marketing series and livestream call recordings to help students turn advertising from scattered operations into a reusable system.

The course is centered on the Meta Ads advertising blueprint, emphasizing the coordination between account structure, creative assets, measurement goals, and advanced optimization. When learning, it is recommended to first complete pixel, product catalog, and basic account setup on day one of advertising, then gradually build acquisition, scaling, retargeting, and retention structures. For sellers with limited budgets, start with small-budget testing, record frequency, ROAS, learning phase, and placement performance, then decide whether to scale or adjust creatives based on the data. The course includes English documents that can be read with the help of AI translation tools, and livestream recordings to help understand the judgment logic in actual operations.

• 1.Core concept - building an antifragile system
• 2.A complete guide to every setting in Meta
• 3.Who this section is for
• 4.Pixel intuition check
• 5.Shopify pixel setup
• 6.Creative assets to start with
• 7.Ad account setup
• 8.What products to advertise
• 9.First $100 (daily) setup
• 10.Product catalog setup

• 11.Acquisition + overview
• 12.Scaling
• 13.Remarketing
• 14.Retention
• 15.Bundling system
• 16.Product catalog remarketing + retention
• 17.Audiences - the secret to broad targeting
• 18.Engaged users
• 19.Graduation system
• 20.How to decide what to scale

• 21.Creative placements (start here)
• 22.Creative iteration
• 23.New creative concepts
• 24.AI creative landscape
• 25.Scriptwriting (with AI)
• 26.Three-act structure
• 27.AI creative workflow (from YouTube)
• 28.How creative works with Andromeda
• 29.Build your creative flywheel

• 30.Goals (you need this to scale profitably)
• 31.Frequency management
• 32.Multi-ad-account delivery
• 33.Maximize conversions vs maximize value
• 34.How the learning phase actually works
• 35.Placement breakdown + optimization
• 36.Value rules
• 37.Day-of-week analysis + optimization
• 38.Country geo test
• 39.Age + gender breakdown + optimization
• 40.Audience enhancement (via Klaviyo)
• 41.Ad account minimum budget
• 42.Audience segmentation
• 43.How to run promotions (from a structure perspective)
• 44.Cost control (cost cap, ROAS goal, bid cap)
• 45.Advanced optimization (supplement 1)
• 46.Advanced optimization (supplement 2)
• 47.Advanced Optimization (Supplementary Content 3)
• 48.Advanced Optimization (Supplementary Content 4)

• 49.Shotgun + Sniper Strategy
• 50.Q4 Calendar Timeline
• 51.Q4 Quote Guide
• 52.Q4 Best Creative Assets
• 53.Q4 Account Structure

• 54.Livestream Call Recording (Session 1)
• 55.Livestream Call Recording (Session 2)
• 56.Partners, Guides and Notes (Materials)

• 57.Bonus: Max Sturtevant's Email Marketing (39 lectures total)