Julian Local Push Marketer Practical Tutorial

2026 Qianchuan Local Ads Marketer Official Certification Course, for local life merchants, ad operators, and store operators, systematically covering the full-funnel knowledge and hands-on campaign practices of Qianchuan Local Ads.

The course first introduces Qianchuan Local Ads and the underlying logic of the Douyin Local Services industry, and explains various marketing resources in detail; then breaks down Store Full-Domain Promotion, Livestream Full-Domain Promotion, offline in-store products, creative asset tools, the PC data backend, and the complete Douyin Laike operations in sequence.

Focuses on the standard promotion creation workflow, audience targeting setup techniques, and bidding strategies, covering the two most popular campaign formats: Search Ads (transaction scenarios) and Lead Ads, teaching everything from product understanding and backend operations to campaign strategy in one stop, helping you drive local traffic, in-store conversion, and lead acquisition.

Suitable for local brick-and-mortar merchants in dining, beauty, leisure and entertainment, as well as local life operations staff, ad specialists, and practitioners who want to earn the Qianchuan Local Ads Marketer certification.

The course unfolds in the learning order of cognition, products, backend, strategy, and ad formats: first understand the industry framework and marketing resources of local life services, then get familiar with product capabilities such as store-wide promotion, livestream-wide promotion, and offline in-store visits, then enter the Douyin Laike backend to complete the standard promotion plan setup, master the optimization methods for targeting and bidding, and finally break down the key points of search ads and lead ads respectively. When learning, it is recommended to follow along and operate in the backend while watching; after each section, record the key settings, design targeting and bidding plans based on the store's actual customer groups, and gradually form a delivery rhythm and review habit suitable for local merchants.

• Understand the positioning of Julian Local Push, the Douyin life services industry framework, and marketing resources
• Master product functions such as stores, livestreaming, offline in-store visits, creative materials, and the data backend
• Become proficient in the Douyin Laike backend operations and learn the standard promotion plan setup process
• Master core delivery techniques for targeting filtering and bid optimization to reduce customer acquisition costs
• Fully understand search ads and lead ads, suitable for group-buy transactions and lead-generation customer acquisition
• Build a local same-city delivery mindset and improve ad exposure, in-store visits, and lead conversion results

• 1.Getting to know Julian Local Push
• 2.Industry cognition of Douyin life services
• 3.Introduction to Julian Local Push marketing resources

• 4.Introduction to the Julian Local Push store-wide promotion product
• 5.Introduction to the Julian Local Push livestream-wide promotion product
• 6.Introduction to the Julian Local Push offline in-store product
• 7.Introduction to the Julian Local Push creative materials product
• 8.Introduction to the Julian Local Push PC data product
• 9.Introduction to Douyin Laike operations

• 10.Introduction to the Julian Local Push standard promotion creation process
• 11.Interpretation of Julian Local Push targeting operations and techniques
• 12.Interpretation of Julian Local Push bidding techniques

• 13.Introduction to Julian Local Push search ads (transaction scenarios)
• 14.Introduction to Julian Local Push lead ads