Project List:
\This Course's Core Advantages:
\‑ Deep practice: mind maps, tables, and cases hit every stage—practical and efficient.
\‑ Straight talk: clear, no fluff, only useful content.
\‑ Solve real problems: tools not just theory, fixing “I get the theory but can't execute.”
\Core Problems Solved:
\‑ New to account ops and don't know where to start.
\‑ Have ideas but don't know how to make short videos.
\‑ Tried ops but results fall short and you can't see why.
\Course Schedule
\I. Preparation
\1. Know yourself: your potential and limits.
\2. Pick a direction: platform differences; choose the right one.
\3. Tool prep: filming, editing, design, copywriting.
\4. Mindset: understand stages and cycles.
\II. Account Planning
\1. Business positioning: product, audience, sales strategy.
\2. Persona: define the account's role and character.
\3. Content planning: format, style, topics.
\4. Account decoration: a distinctive account image.
\5. Benchmark: learn from competitors for inspiration.
\III. Content Creation
\1. Topic skills: types, purposes, methods.
\2. Copy & titles: writing and title design.
\3. Video structure: script and plot build.
\4. Filming & editing: skills and editing mindset.
\5. Color & effects: grading for visual quality.
\IV. Ops & Delivery
\1. Daily ops: checklists before, during, after publishing.
\2. Data review: analyze and optimize ops strategy.
\3. Paid promotion: strategy for growth and exposure.