Project List:
\I. Why Video-Account Matters
\‑ 1. A Late Chance: Missed Douyin/Kuaishou? Don't Miss This
‑ The chance after missing Douyin/Kuaishou.
‑ 2. Value for Businesses & Individuals
‑ Why everyone needs a Video-Account.
‑ 3. A Huge Traffic Dividend
‑ The dividend behind Video-Account and WeChat.
II. Features & Advantages
\‑ 1. Video-Account vs. Other Short-Video Platforms
‑ How Video-Account differs.
‑ 2. Closing the WeChat Loop
‑ How Video-Account closes the WeChat loop.
‑ 3. Official Push
‑ How official push helps good content.
III. Creation & Ops Tips
\‑ 1. Is Short Video Still Worth It?
‑ Whether short video still makes sense now.
‑ 2. Video-Account Is the Last Chance
‑ Why it's the last chance.
‑ 3. Four Positioning Methods
‑ Four ways to position precisely.
‑ 4. Six Naming Methods for Built-In Traffic
‑ Six ways to name for traffic.
‑ 5. Five Avatars for Recognition
‑ Five avatar design principles.
IV. Making & Publishing Hit Short Videos
\‑ 1. Four Hit-Topic Methods
‑ Four topic-selection methods.
‑ 2. Ten Heartfelt Pieces as Hits
‑ Make heartfelt hits.
‑ 3. Nine Script Techniques for Hits
‑ Nine hit-script techniques.
‑ 4. Must-Have Gear
‑ Must-have gear for quality.
‑ 5. Filming Tips
‑ Filming tips and cautions.
‑ 6. Editing Tips
‑ Editing methods newbies can learn.
V. Ops Tips & Closed-Loop Monetization
\‑ 1. Social Cold Start
‑ Social cold-start strategy.
‑ 2. Data Review for Fast Traffic Growth
‑ Use data review to grow traffic.
‑ 3. Video-Account + Live + Official Account + Community + Mini-Program = Private-Domain Loop
‑ Combine with WeChat for a private loop.
VI. Orientation & Closing
\‑ 1. Everyone Runs a Video-Account
‑ Video-Account is the trend of the time.
‑ 2. Afterword
‑ Recap and encouragement.