At the start of the year, a few of us founders met over tea and casually talked about the concept of a “buddy.” From eating and working out to traveling, for today’s 16–26-year-olds, “buddies” have become the new byword for socializing.
As a long-time internet professional, my nose for online opportunities is sharp. Given how hot “buddies” are, was there a business opportunity in it? We quickly found the answer—paid communities! Though not a brand-new idea, it is familiar to anyone who knows the internet; different communities just attract different audiences.
Through market research, we found over half of young people would pay 5–50 yuan to join a friend-making group to meet more like-minded people. So we invested and built a fully-automated paid-join closing system. We moved at once and solved the traffic problem through real testing. Per device, per day, earnings easily broke through 500+.