China Projects

Nanny-Grade Google Ads Onboarding: Systematic Breakdown of Ad Formats & Keyword Business Sense

📚Video Course
📂Side Income Projects
🕒Last updated: 04/18/2024
👥Entrepreneurs / Self-media creators / Cross-border e-commerce sellers / Side-hustlers
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Description

Course Outline

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I. First Look at Google Ads

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1) Explore Google Ads' varied formats

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2) Understand common billing: CPC/CPM/CPT/CPA

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II. Keywords

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1) Judge whether your industry suits Google advertising

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2) Explore the path to user conversion

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3) Read the search intent behind keywords

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4) Reveal keywords' commercial value

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5) Master tips for basic keyword tools

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6) The underlying logic of categorizing keywords

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7) Tips for filtering and grouping keywords

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8) Use negative keywords for “lower cost, higher effect”

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III. User-Conversion Logic

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1) Analyze Google Ads' structure and traits

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2) Explore the key links of user conversion

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3) Carefully plan and lay out landing pages

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4) Analyze and test landing-page user experience

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5) Deep-dive into landing-page experience essentials

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