China Projects

Google Ads B2C Practical Bootcamp: 500+ Accounts of Hands-On Experience Decoded!

📚Video Course
📂Side Income Projects
🕒Last updated: 04/22/2024
👥Entrepreneurs / Self-media creators / Cross-border e-commerce sellers / Side-hustlers
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Description

Course Background:

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Different e-commerce products have different ad types and strategies, so this course aims to provide students with flexible, practical ad marketing skills to meet the special needs of various products. Our senior optimizer will share hands-on experience from 500+ Google accounts and demonstrate how to use various Google ad types, such as Search, Shopping, Display, and Video ads, to improve return on investment (ROI) and achieve stable growth.

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Takeaways:

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– Gain a senior optimizer's hands-on experience from 500+ Google accounts
– Master the full ad workflow: from market research to data analysis to ad optimization
– Learn golden Google Ads combination strategies for various e-commerce products
– Master setup and optimization techniques for Search, PMax, remarketing, and other ad types, improving results by 5x+
– Use GA4 data measurement and audience prediction features to understand traffic performance across channels and achieve stable ROI growth

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Course outline:

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I. Market Research & Ad Plan Formulation
– Analyze competitors' data and market share; initially formulate an ad delivery plan
– Compare competitor website features; identify high-ROI webpage characteristics
– Introduce Google ad types and conversion tracking setup

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II. Setup and Optimization Strategies for Different Ad Types
– Framework setup and optimization for Search, Display, Video, and Shopping ads
– Decoding the traffic secrets of Performance Max ads

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III. Ad Optimization Strategies at Different Stages
– Ad type architecture and budget allocation for products in different industries
– Hands-on experience sharing: optimization for Search, Display, Video, and Shopping ads
– Remarketing ad optimization techniques and use of GA4 data measurement features

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