Self-Media and Personal IP: Beginning with Self-Media, Rising Above It (101 Audio Lessons + Materials)

Table of Contents

Recommended Books

WeChat Group Voice Messages

Course overview

1. Introduction to Personal IP and the Creator Economy
– Introduce the basic concepts and background of personal IP and the creator economy.

2. The Value and Empowerment of Personal IP
– Discuss how personal IP empowers individuals and enhances their influence and value.

3. Finding a Consistent Output Direction and Personal Style
– Analyzing how to find an output direction and personal style that suit you.

4. Self-Media Monetization Models and Strategies
– Exploring various self-media monetization methods and practical strategies.

5. Platform Selection and Content Creation Techniques
– Analyzing the characteristics of different platforms and content creation techniques.

6. Social Media Operations and User Interaction
– Exploring key points of social media operations and user interaction strategies.

7. Xiaohongshu Operations Techniques and Promotion Secrets
– Analyzing key techniques and promotion strategies for Xiaohongshu operations.

8. Hands-On Operations for WeChat Official Account, Weibo, and Bilibili
– In-depth analysis of hands-on operational experience for WeChat Official Account, Weibo, and Bilibili.

9. Guide to Douyin Live Streaming and WeChat Moments Marketing
– Providing a practical guide to Douyin live streaming and WeChat Moments marketing.

10. Creator Mindset and Social Circle Rules
– Exploring creator mindset adjustment and social circle rules.

11. Analysis of MCN Signing and Business Cooperation
– Analyzing the pros and cons and precautions of MCN signing and business cooperation.

12. Discussion of Paid Content and Fan Economy
– In-depth discussion of the deeper logic of paid content and fan economy.

13. The Relationship Between Education and Social Media
– Exploring the interaction and connection between education and social media.

14. Two-Way Empowerment Between Fans and Bloggers
– Analyzing the mutual influence and empowering relationship between fans and bloggers.