How to Build a Personal IP? A Mindset-Logic Course: 'How Should I Build My Personal IP?'

Course objectives:

1. Help designers understand the pros and cons of freelance individual business, and reveal the advantages and challenges of freelancing.

2. Understand personal IP intellectual property related content, and provide guidance for protecting personal creativity.

3. Understand how to combine personal IP with short video creation, and explore the application of personal IP in the short video field.

4. Establish a personal IP intellectual property model and mindset and execute it, helping students clarify the development path of personal IP and put it into practice.

Course details:

1. "How to Build a Personal IP?" December 2022-1: What is a freelance individual business?
Deeply explores and discusses the pros and cons of freelance sole proprietorships, analyzes their advantages and challenges, and helps learners fully understand the characteristics of freelancing.

2. How to Build a Personal IP? December 2022-2: Personal IP Building and Guidance
Provides practical guidance on building a personal IP, from positioning to packaging, offering comprehensive guidance on how to build a uniquely personal IP.

3. How to Build a Personal IP? December 2022-3: IP Monetization Models and Guidance
Explores the monetization paths and models of personal IP, providing learners with monetization ideas and practical methods to support the commercialization of personal IP.

4. Design & Self-Media Industry Experience Sharing December 2022-1: Design Industry Insights and Future Development Guidance
Shares experience and insights from the design industry and future development trends, providing learners with industry insights and development advice.

5. Design & Self-Media Industry Experience Sharing December 2022-2: Media Personal Growth and Douyin Platform Promotion Techniques
Deeply explores the growth paths and promotion techniques of media individuals on platforms such as Douyin, sharing practical experience and techniques.

6. Personal IP Extension — Knowledge Paid Content March 2023-3-1: What Is Knowledge Paid Content?
Explains the concept and models of knowledge paid content, revealing the business opportunities and operation methods of knowledge paid content to learners.

7. Personal IP Extension — Knowledge Paid Content March 2023-3-2: What Should Be Noted in the Xuelang Store Opening Process?
Guides learners through the process and precautions of opening a knowledge paid content store on platforms such as Xuelang, helping them operate smoothly.

8. Personal IP Extension — Knowledge Paid Content March 2023-3-3: How to Build a Course? Course Building Logic
Shares the logic and methods of building knowledge paid content courses, helping learners design attractive and practical course content.

9. Personal IP Extension — Knowledge Paid Content March 2023-3-4: Short Video and Livestream Course Selling Techniques and Guidance
Guides learners in using short video and livestream platforms to sell courses online, sharing effective course selling techniques and practical experience.

10. Personal IP Extension — Ad Videos April 2023-4-1: Hands-On Guidance for Shooting and Editing Short Video Selling Videos
Provides hands-on guidance for shooting and editing short video selling videos, helping learners produce high-quality selling videos.

11. Personal IP Extension — Ad Videos April 2023-4-2: Pre-Production Preparation for Star Chart Ads: Script Writing and Docking Process
Shares the preparation work for Star Chart ads, including script writing and the docking process, helping learners benefit from online ad placements.

12. Personal IP Extension — Ad Videos April 2023-4-3: Star Chart Ads Video Editing, Dubbing, Sound Effects, and Subtitles
Guides learners through the post-production process of Star Chart ads videos, including editing, dubbing, sound effects, and subtitle addition, improving video quality and appeal.