Course outline
\Part 1
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1.adsstrategyoptimizationtotal
1. firstexploreadsstrategy:solvereadGoogleaccountdoordifferentweekperiodcontrolstrategyandeyemarksetstable
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2. ad deliveryoptimizationstrategyanalysis:exploresearchadsstructure、metricsanddailyoptimization 3bigdimensionconsider
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3. marketingfunnel eyemarkmetrics:differentstage marketingfunnelpairshould eyemarkmetricsresearch
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4. adskindtypecompareanalysis:differenttimeperiodaccountdooradskindtype compareresearch
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5. adsbidstrategyoptimization:differentstage adsbidstrategyexplorediscuss
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6. bidstrategyoverview:Googleaccountdoordifferentweekperiodbidstrategyoverviewanalysis
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7. caseanalysis:serveoutfitproductadsgroupclosestrategybuilddiscusspracticeanalysis
2.how toanalysisadshealthyhealthyconsider,systemstablewholebody optimizationdirectionto
\1. adshealthyhealthyconsideranalysis:exploresearchadshealthyhealthyconsideranalysis 3bigdirectionto
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2. accountdooroptimizationgetcent:how toreviewaccountdooroptimizationgetcent
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3. conversionandreceivecrowdsettings:conversionandreceivecrowdsettingsclearorderresearch
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4. receivecrowdgroupbodydetailedcent:receivecrowdgroupbody detailedcentmethodsandad deliverystrategyexplorediscuss
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5. wisdomablebidstrategyselect:how toselectappropriate wisdomablebidstrategy
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6. budgetreceivelimitphotosound:budgetreceivelimitpairadscreatebecome photosoundresearch
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7. adshealthyhealthyconsideranalysis:deepenteranalysisads healthyhealthyconsider
3.how tobuildmatchadsdolessonsunoptimization
\1. traffictrendanalysis:pairlessonsuntraffictrendenterlineanalysis
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2. customersearchlinedoanalysis:buythingcustomersearchlinedoandmerchantdepttimemachineresearch
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3. searchadskey point:searchadsad deliverykey point exploresearchandcaseanalysis(serveoutfitproduct、homeproduct)
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4. ShoppingandDisplayadsad delivery:ShoppingandDisplayadsad deliverykey pointresearch
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5. videoadsad delivery:videoadsad deliverykey pointanalysis
4.how toendcloseadsdata,optimizationnetstationlayout
\1. netstationpagefaceoptimization:netstationpagefaceoptimization 3individualheavywantdirectionfaceexplorediscuss
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2. netstationwholebodystructurepicture:analysisnetstationwholebodystructurepicture
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3. netstationlayoutpractice:netstationmainpage、productkindpage、productpage、checkoutpagelayoutmostpracticeresearch
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4. DTCindependent sitewantpoint:DTCindependent sitemustpreparewantpointanalysis
5.GA4layoutanddatasolveread
\1. GA4accountdoorendstructure:GA4accountdoorendstructureoverview
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2. GA4fromstablereported:GA4fromstablereporteddeepenterresearch
Part 2 searchadshighfrommethod
\6.searchadsadsstructure
\1. adsframeworkbodysystem:searchadsframeworkbodysystemanalysis
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2. countryhomesetstableadsframework:according tocountryhomesetstableadsframeworkmethodsexplorediscuss
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3. competepriceoriginalmanageandrankingcauseelement:searchadscompetepriceoriginalmanageandrankingdecidestablecauseelementresearch
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4. keycharacteroptimization:keycharacteroptimization 4individualdirectionfacedeepenterexplorediscuss
7.how toflatkeycharacterpreciseconsiderandtraffic
\1. keycharacterpreciseconsiderjudgecut:how tojudgecutkeycharacter preciseconsider
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2. keycharactercentgroup:closemanage keycharactercentgroupmethods
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3. seekfindnewkeycharacter:how toinvestigatedfindnew keycharacter
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4. outsidedepttooldiscoversearchtrend:throughoutsidedepttooldiscoversearchtrend practiceusemethods
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5. keycharacterwholemanage:electriccompetecaseanalysis
8.searchadskeycharacterqualityquantitygetcentoptimization
\1. positionqualityquantitygetcentlowkeycharacter:how toquicklypositionqualityquantitygetcentlow keycharacter
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2. photosoundkeycharacterqualityquantitygetcent dimensionconsider:photosoundkeycharacterqualityquantitygetcent 3individualdimensionconsideranalysis
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3. keycharacterqualityquantitygetcentoptimizationdirectioncase:keycharacterqualityquantitygetcentoptimizationsolvedecidedirectioncasedeepenterexplorediscuss
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4. keycharacteroptimizationthinkroadandstep
step:keycharacter optimizationthinkroadand6individualstepsanalysis
\9.searchadscopyandplusbelieverest
\1. fromshouldsearchadscopy:fromshouldsearchadscopyworkshopuseresearch
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2. adscopyoptimization:adscopyhow tomorehassuckleadforce、brightaccuratetoolbody、photoclosenature explorediscuss
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3. mustprepareplusbelieverest:3typemustprepare plusbelieverestkindtypedeepenteranalysis
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4. assetsreportedoptimization:how toskilluseassetsreportedoptimizationassets
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5. wisdomablebidworkshopuse:wisdomablebid workshopuseandeffectresultanalysis
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6. budgetandbidstrategy:budgetandbidstrategyresearch
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7. wisdomablematch:searchadswisdomablematch justaccuratefrommethod
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8. matchFAQ:match FAQsolvedecidemethods
10.searchadsoptimizationcasesharing
\1. brandcreateeffectresultaccountdoorendstructurestrategy
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2. manyproductkindaccountdoorplanningadssystemlinemethods
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3. efficientsearchaccountdoorendstructureshow
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4. searchadsdailydimensionoptimizationwork
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5. searchadskeymetricssolveread
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6. searchcharacterwordreportedanalysishands-onsharing
Part 3 unfoldshowadshighfrommethod
\102.unfoldshowadsoptimizationoverview
\1. optimization3bigpain point:unfoldshowadsoptimization3bigpain pointanalysis
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2. fromshouldunfoldshowads:fromshouldunfoldshowadssolveread
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3. mostdomethod:unfoldshowadsmostdomethodexplorediscuss
unfoldshowadsstructureandassets
\1. unfoldshowadsstructure:exploresearchunfoldshowadsstructurebodysystem
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2. picturepiecesettingsTips:unfoldshowadspicturepiecesettingstechniquessharing
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3. unfoldshowadssizeselect:how toselectappropriate unfoldshowadssizemethods
103.how toselectreceivecrowdgroupbody?
\1. receivecrowdgroupbodylayer-level:unfoldshowadsreceivecrowdgroupbody 3individuallayer-leveldeepenteranalysis
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2. positiondirectionstyle:differentpositiondirectionstyle selectandshoulduse
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3. assetsandreceivecrowdselect:unfoldshowadsassetsandreceivecrowdselecttechniquessharing
104、receivecrowdgroupbody settings
\1. usedoorlinedoplancentreceivecrowdgroupbody:throughusedoorlinedoplancentreceivecrowdgroupbodyresearch
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2. hiddenincustomerreceivecrowdgroupbody:hiddenincustomerreceivecrowdgroupbodyanalysis
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3. stayexistreceivecrowdgroupbody:netstationask-er、pluscartreceivecrowdetc.stayexistreceivecrowdgroupbodyresearch
105.againmarketingadsoptimizationtechniques
\1. decideprocess:usedoorbrigadejourney decideprocessresearch
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2. againmarketingadskindtype:againmarketingads 3typekindtypeanalysis
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3. receivecrowdandassetsTips:againmarketingadsreceivecrowdandassetsselecttechniquessharing
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4. linesurfacestrategyvsadsstrategy:againmarketinglinesurfacestrategyandadsstrategyrelatively
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5. call/pullreplaycustomertechniques:againmarketingadscall/pullreplaycustomer techniquesresearch
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6. customerrepurchasetechniques:againmarketingadstapemovecustomerrepurchase techniquessharing
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7. adssystemlinetimebetween:repurchaseagainmarketingadssystemlinetimebetweenanalysis
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8. notpreciseunfoldshowpositionhandleplatoonremove:how toplatoonremovenotprecise unfoldshowpositionhandleresearch
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9. unfoldshowpositionhandlestableinvest:precise unfoldshowpositionhandlestableinvesttechniquessharing
106.unfoldshowadsoptimizationstrategyandcase
\1. bidstrategyoverview:Googleaccountdoorbidstrategyoverview
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2. ad deliverystrategyandkeysteps:unfoldshowadsad deliverystrategyandkeystepsdeepenterexplorediscuss
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3. assetsoptimizationbuilddiscuss:assetsoptimizationbuilddiscusssharing
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4. keydatametricsandcausemodel:unfoldshowads keydatametricsandcausemodelresearch
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5. everysun/weekly/everymoonoptimizationwork:unfoldshowadseverysun/weekly/everymoonoptimizationworkanalysis
Part 4 buythingads highfrommethod
\107.productFeedoptimizationtechniques
\1. GMCaccountdooropenthroughandstable:GMCaccountdooropenthroughandstableprecautionsanalysis
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2. DTCindependent sitemustpreparewantelement:throughGMCcore DTCindependent sitemustpreparewantelementresearch
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3. Feeduploadprecautions:Feedupload precautionsdeepenterexplorediscuss
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4. Feedviolationissueshandling:FeedviolationFAQandhandlingmethodssharing
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5. Titleanddescribestateoptimization:FeedmidTitleanddescribestate optimizationmethodssharing
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6. businessproductkindtypeoptimization:businessproductkindtypeoptimization mostpracticeresearch
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7. buythingadsaccountdoorendstructureoptimization:buythingadsaccountdoorendstructureoptimization3stepwalkanalysis
108.effectresultmostbig-izationassetsgroupproduction
\1. Pmaxmostpractice:Pmaxmostpracticemethodssharing
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2. Pmaxoftenseeoptimizationkey point:Pmaxoftenseeoptimizationkey pointresearch
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3. assetsresourcesourceeffectresultreview-level:assetsresourcesourceeffectresultreview-levelexploresearch
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4. assetsresourcesourcegrouppracticebuilddiscuss:assetsresourcesourcegroupmostpracticebuilddiscusssharing
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5. receivecrowdassetsmostbuilddiscuss:receivecrowdassetsmostbuilddiscussdeepenteranalysis
109.videoads wantelement、roadandassets
\1. Youtubeadswantelement:Youtubeads 3bigwantelementdeepentersolveread
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2. roadcreateprecautions:YouTuberoadcreateprecautionssharing
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3. roadvideoupload:YouTuberoadvideouploadtechniquessharing
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4. roadoptimization:YouTuberoadoptimizationmethodsexploresearch
210.Youtubeadsstandardstyleandad deliverystrategy
\1. differentvideocontentmatch:differentvideocontentmatchdifferentadsstandardstyleanalysis
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2. videocontentmatrixplanning:videocontentmatrixplanningmethodsresearch
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3. marketingfunnelreceivecrowdkindtype:marketingfunneldifferentstagereceivecrowdkindtypeanalysis
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4. videoadspromotionthinkroad:videoadspromotionthinkroaddeepenterexplorediscuss
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5. bidandbudgetcentmatch:bidandbudgetcentmatchmethodssharing
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6. audiencestabletostrategy:audiencestabletostrategyresearch
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7. Video Action & Discovery:Video Action & Discoveryvideoadsmostpracticesharing
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8. plusbelieverestmostpractice:plusbelieverestmostpracticedeepenteranalysis
21.Youtubeadseffectresultquantity
\1. effectresultquantityeyemark:from2individualeyemarkouthairquantityunfoldshow+videoads effectresult
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2. reviewdimensionconsider:from3individualdimensionconsiderreviewunfoldshow+videoads effectresult
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3. appropriateKPIuse:how touseappropriate KPIquantityadsbecomeeffect
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4. conversioncauseanalysis:conversioncauseanalysisdeepenterresearch
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5. wholebodyquantitybodysystem:how tostructurebuildYoutubeads wholebodyquantitybodysystem
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6. videoads healthyhealthyreview:videoads healthyhealthyreviewmethodsexplorediscuss
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7. looke-commercestrategy:differencedifferent-izationlooke-commercestrategyanalysis
22、serveoutfitcategorycase
\1. measurestyle+quantitywholebodythinkroad:usingmeasurestyle+quantitydocoreeffectresult accountdoorendstructurestrategyresearch
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2. new arrivalfirststepmeasurestylestrategy:new arrivalfirststepmeasurestyle adsstrategyexplorediscuss
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3. measurestyleendresult
increasequantitystrategy:takegetmeasurestyleendresultback increasequantitystrategyresearch
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4. receivecrowdaudienceselect:adsreceivecrowdaudienceselectmethodssharing
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5. adsad deliverypointsouth:effectresultmostbig-izationadsad deliverypointsouthexploresearch