Nowadays, many platforms have imposed strict restrictions on traffic acquisition, which brings considerable challenges to entrepreneurs. However, compared with other platforms, Bilibili does not have as many restrictions in traffic acquisition, so it is favored by entrepreneurs. Especially for beginners, mashup video production is as easy as turning your palm, simple and easy to learn. Mashup video technology allows users to creatively combine audio-visual, effects, and many other aspects to form unique content, and this kind of matrix operation provides entrepreneurs with a broad creative space. Therefore, Bilibili has become the first choice platform for many entrepreneurs, where they can not only freely unleash their creativity, but also enjoy more traffic dividends.