Private-Domain 2.0 Hands-On Course: Enterprise Private-Domain Strategy Fully Analyzed

This course is designed to cultivate private-domain consultants. We believe everyone should have the ability to stand out and become an individual. After completing this course, you will have the opportunity to carry out consulting projects with your mentor and start working as an independent consultant. This course discusses private domain from a business perspective, aiming to help you find the second curve of enterprise growth.

The philosophy of our course is to let you truly master your own private-domain strategy. It is different from traditional learning methods. We will provide you with a large number of real cases and exercises, and the mentor will also provide one-on-one coaching to ensure you truly master the skills. This course is suitable for founders of small and medium-sized enterprises, enterprise private-domain managers, private-domain team supervisors, private-domain consultants, and other audiences.

Course outline

Chapter 1: Awareness, understanding the new era of private domain

– The essence of private domain 2.0: examining the development of private domain from the perspective of game theory, understanding its essence and rules.
– 7 major private-domain schools: explore different types of private-domain strategies and find the development direction most suitable for your enterprise.
– First look at strategy: analyze an enterprise private-domain strategy worth 200,000, and master what private-domain marketing looks like.

Chapter 2: Growth direction, the many possibilities of private domain

– Opening the first order with unfamiliar users: learn methods to attract new users and start your private-domain growth journey.
– Increase consumption cycle and average order value: explore strategies to increase user consumption frequency and single-order spending.
– Expand user needs: expand users' needs beyond categories and achieve all-round growth of private domain.

Chapter 3: Relationship planning, proactively accepting your marketing

– Sales channels and service add-on degree: build different sales channels and improve the closeness of the relationship between users and the brand.
– Benefits planning and user frequency: design benefits and services that attract users, and increase user consumption frequency and satisfaction.
– User recognition of service: use concise and clear language and methods to make users identify with your brand and service.

Chapter 4: User growth, the four major mainstream channels of private domain

– Different forms of traffic acquisition methods: understand traffic acquisition methods in the forms of numbers, packages, conversations, and offline, providing diverse choices for private-domain growth.
– Practical application: through example operations, build a private-domain growth combination suitable for your enterprise.

Chapter 5: User Operations, SOP for Improving User Value

– User Personas and Lifecycle: Establish user tagging rules and automation, and gain insight into key nodes in the user conversion journey.
– User Journey and Emotional Assets: Cultivate user goodwill, quantify private domain operations results, and improve user value.

Chapter 6: User Conversion, Master Conversion Techniques from Expert Instructors

– Root-style conversion method: Through 1-on-1 communication, improve mid-to-high-end user conversion rate.
– Community sales reverse SOP: Apply community sales reverse standard operating process, raise mid-to-high-end user conversion rate.
– Closing 10-step method: Master closing techniques, raise mid-to-high-end user conversion rate.
– Wave-style hair closing method: Apply wave-style hair direction style, raise each type of user conversion rate.