Core content:
\Unlock sky-network construction to solve the challenges of new media customer acquisition and dissemination; land-network construction to explore new models of store operations and growth; people-network construction to trigger user fission and bring exponential growth.
\Course outline:
\1. Revealing growth breakthrough points: Explore that users are the core essence of business.
\2. Enterprise competition and user funnel: Analyze the three stages of enterprise competition and the design of the user funnel.
\3. User growth for small and medium-sized enterprises: Discuss the four directions of user growth for small and medium-sized enterprises.
\4. Omnichannel sky network, land network, and people network: Analyze the construction of sky network, land network, and people network for omnichannel customer acquisition.
\5. Skynet customer acquisition map: An in-depth understanding of the key paths for Skynet customer acquisition.
\6. Video live streaming and influencer economy: Master strategies for video and live streaming, and seize the fast track of the "influencer" economy.
\7. Ground network operations and growth: Build a new model for offline operations and growth.
\8. Offline growth practical operations and classic cases: Share practical methods and classic cases for offline growth.
\9. People network fission guide: Teach you how to achieve exponential user growth.
\10. Product value innovation: Explore the business essence of product value innovation, delivery, and exchange.
\11. Low-cost continuous explosion: Share techniques for products to achieve low-cost continuous explosion.
\12. The underlying logic of high-quality content: Analyze the underlying logic of high-quality content and guide Skynet practical operations.
\13. Producing high-quality content: Teach you how to produce high-quality content.
\14. High-quality content case analysis: Explore cases of how to achieve growth through high-quality content.
\15. Content going viral across the internet: Share practical guides and cases on how to make content go viral across the internet.
\16. Offline store user gathering: Guide offline stores on how to gather users with a practical guide.
\17. Store high-quality experience: Share cases of how stores build a high-quality experience.
\18. Private domain funnel implementation: Teach you a practical guide on how to implement private domain funnels.
\19. Community playbook: Explore cases of how small and medium-sized enterprises can profit from communities.
\20. Gushangtang's full-domain practical operations: Analyze Gushangtang's full-domain practical guide.
\21. Scent Library's full-domain practical operations: Share Scent Library's full-domain practical guide.
\22. Aranya's full-domain practical operations: Explore the logic behind Aranya's hit IP creation.
\23. Zuieniang's full-domain practical operations: Share the practical guide on how Zuieniang intoxicated all Chinese people.
\24. Baodao Glasses' full-domain practical operations: Analyze the practical guide on how Baodao Glasses achieved counter-trend growth through the sky, ground, and people networks.
\25. Liangpin Puzi's counter-trend path: Share how Liangpin Puzi built a counter-trend path.
\Summary: The course has 25 sessions in total, covering all aspects, with strong practicality, helping you solve the difficult problems of new media customer acquisition and communication, build a new model for store operations and growth, and lead the user fission growth path to achieve exponential growth.