Lesson 1: Find a high-value positioning
– How to find your own high-value positioning
– Explore and determine the unique value of an individual or brand, setting the tone for content creation.
Lesson 2: Account setup basics
– Build a Xiaohongshu account from 0 to 1
– Step-by-step explanation of how to create and optimize a Xiaohongshu account from scratch.
Lesson 3: Deconstruct successful strategies
– How to deconstruct accounts and viral posts
– Learn methods to analyze successful accounts and viral posts, and extract success factors.
Lesson 4: Endless viral topic selection
– How to have an endless supply of viral topic selections
– Teach how to find and create content topics that continuously attract large audiences.
Lesson 5: High click-through-rate titles
– How to create a title that makes people click like crazy
– Detailed explanation of how to create eye-catching titles that boost click-through rate.
Lesson 6: Cover design
– How to design covers to increase trending rate
– Master techniques for designing eye-catching covers, increasing the chances of content trending.
Lesson 7: Writing viral copy
– How to write Xiaohongshu viral copy
– Share writing techniques and strategies to help create copy that drives massive interaction.
Lesson 8: Monetization techniques
– How ordinary people can monetize with Xiaohongshu
– Explore multiple effective ways to monetize through Xiaohongshu.
Lesson 9: Q&A
– Note Q&A
– Provides an exchange and Q&A session to help students solve specific problems encountered during the learning process.