Medical/Health Industry Short-Video Marketing: Online Acquisition and Doctor Yellow-V Account Ops to Boost Performance

Course goals

This course aims to provide comprehensive short-video customer acquisition and account operation strategies for practitioners in the medical and health industry, from basics to advanced techniques, covering content creation, platform operations, sales conversion, and team building in multiple aspects, helping participants effectively improve their online customer acquisition capabilities and performance growth.

Course Outline: Short-Video Customer Acquisition Strategies for the Medical and Big Health Industry

Part 1: The Medical and Health Industry and Account Operations
– Lesson 01: Interpretation of the Medical and Health Industry
– Overview of the current trends and future development of the medical and health industry, emphasizing the importance of short-video marketing.

– Lesson 02: Doctor Yellow-V Account Operations (1)
– Introduction to how to effectively operate a doctor Yellow-V account, including content strategy and user interaction.

– Lesson 03: Doctor Yellow-V Account Operations (2)
– In-depth explanation of advanced operation techniques for Yellow-V accounts, such as analyzing data and optimizing content.

– Lesson 04: Doctor Yellow-V Account Operations (3)
– Discussion of how to expand influence and enhance user stickiness through Yellow-V accounts.

– Lesson 05: IP Content Output for Non-Yellow-V Accounts
– Guidance on how to create attractive IP content for non-Yellow-V accounts to enhance brand recognition.

Part 2: New Playbook and Sales Strategies
– Lesson 06: New Kuaishou Account Playbook (1)
– Demonstration of how to innovate operation strategies on the Kuaishou platform to increase account activity and audience participation.

– Lesson 07: New Kuaishou Account Strategies (Part 2)
– Continue exploring innovative operation methods on the Kuaishou platform, including the application of specific features and case studies.

– Lesson 08: Live Streaming Product Sales and Back-End Secondary Conversion
– Explain how to use live streaming to sell products and achieve secondary conversion through precise marketing.

– Lesson 09: Xiaohongshu Matrix Seeding Strategies
– Describe how to effectively seed content on Xiaohongshu through matrix marketing strategies to attract and convert target audiences.

– Lesson 10: New Local Life Medical Strategies
– Explore how to combine medical services with local life applications to develop new market opportunities.

Part 3: Professional Development and Team Building
– Lesson 11: Packaging Non-Certified TCM Accounts
– Provide strategies on how to package and promote non-certified TCM accounts to enhance their market competitiveness.

– Lesson 12: Obtaining Contact Information and Team Building (Part 1)
– Explain in detail how to obtain potential customers' contact information in short video marketing and how to start building a professional team.

– Lesson 13: Obtaining Contact Information and Team Building (Part 2)
– Further discuss advanced strategies for team building, including hiring, training, and team management.

– Lesson 14: Traffic Conversion Process (Part 1)
– Overview of how to convert online traffic into customers and sales.

– Lesson 15: Traffic Conversion Process (Part 2)
– In-depth analysis of key steps and techniques in the conversion process to accurately ensure maximum conversion rate.