Today I'm sharing a project my team tested hands-on and got solid results with – Video Account product promotion (Lubanjing). Before this, my team had focused on short-video e-commerce. After the dark period of the March 15 mass account bans, I realized you can't put all your eggs in one basket. In my spare time I started researching Video Account selling.
\Just recently I scrolled past a short video selling Lubanjing on Douyin and thought I'd try it on Video Account. Video Account doesn't have much content yet, so I thought this product was worth a shot. We tested with a few old accounts (that had posted before) and new ones, and found the old accounts mostly got no traffic, while the new ones' traffic shot up.
\On the first day, one video hit 1.2 million views and, paired with live-streaming traffic, sold about 17,000 yuan worth. We then replicated the play across the team and tested it round after round; results were all decent.
\The barrier to Video Account selling is very low: just register an account and pay a 100-yuan deposit to open the showcase. Not many people have entered this project yet, so this is a great chance to grab the first-mover advantage and become an early pioneer. This course is very detailed – please watch it carefully. We also include a full set of free tools.
\Course outline:
\1. Account Registration & Finding Benchmarks
– How to register accounts and find suitable benchmark accounts to lay a foundation.
2. Video Editing
– Learn how to quickly edit engaging short videos and raise quality.
3. Publishing Videos & Guiding Orders
– Share the best times and tips for publishing, and strategies to guide users to order.
4. FAQ & Summary
– Answer common questions during operation, provide practical solutions, and summarize for improvement.