New-Media Director Practical Course: Applying New Media in Everyday Life

Course content:

1. Preface: Thoughts on the Future Trends of New Media
Understand the future direction of new media and stay on top of industry trends.

2. Awareness: The Underlying Logic of Douyin
Deeply analyze the basic logic of the Douyin platform so you better understand its rules.

3. Positioning: Account Direction
Learn how to find the best positioning for your account and boost its distinctiveness.

4. Positioning: Finding Benchmarks to Take the Fast Lane
Master how to find benchmark accounts and learn from their success.

5. Positioning: Escaping Homogenization to Stand Out
Learn how differentiated strategy makes your account stand out from the crowd.

6. Internet Sense: Learn to Swim by Feeling the Water First – How to Deconstruct Online Instinct
Sharpen your online sense and master the basics of internet content creation.

7. Creation: The Formula for Viral Videos
Master the formulas and techniques behind viral videos to boost appeal.

8. Filming: Essential Short-Video Shooting Skills
Learn the foundational and essential skills of shooting short videos.

9. Editing: How to Quickly Organize Your Editing Thoughts
Master efficient editing methods and techniques to make videos more engaging.

10. Operations: The Essence of Ads, and How to Promote New Accounts
Learn how to run paid promotions for new accounts and master the essentials.

11. Live Streaming: How to Build a Live Room and Monetize Faster
Learn how to set up an efficient live room and boost live-stream monetization.

12. Personal Views on Future Douyin Trends & Opportunities
Share personal insights on future Douyin trends to help you seize platform opportunities.

13. Preface
Revisit the importance and learning goals of the course.

14. Knowing How to Edit Doesn't Mean Knowing How to Run an Account
Understand the difference between editing and account operations; master the core of running an account.

15. Building Account Positioning With Three Spreadsheets
Use three spreadsheet tools to precisely define your account direction.

16. Into the World of Douyin: Account Cautions
Learn the details to watch when running an account.

17. Into the World of Douyin: The Underlying Logic of Short Video
Deepen your grasp of short-video core logic to improve content creation.

18. Into the World of Douyin: Multiple Traffic Pools & the Loyal-Fan Mechanism
Master Douyin's traffic distribution and fan-retention mechanisms.

19. Into the World of Douyin: What Is an Account Tag
Learn how to use account tags to attract more precise traffic.

20. Into the World of Douyin
Comprehensive understanding of Douyin's operating mechanisms and strategies.

21. The Reverse Business-Positioning Method
Master reverse business positioning to raise your account's commercial value.

22. The Ten-Step Monetization Path: KOC vs. KOL
Learn the different monetization paths of KOCs and KOLs to choose the right strategy.

23. Benchmark Accounts: Finding the Right Fit at the Right Time
Master the art of finding benchmark accounts and learning from success.

24. Ten-Step Benchmarking: Using Benchmark Accounts
Learn how to apply the benchmark-account method to improve results.

25. Language Nails & Visual Hammers
Understand how to combine words and visuals to make your content stick.

26. Building Differentiation With an Element-Addition Sheet
Learn how to achieve differentiated positioning through an elements checklist.

27. Content Is King: The Plot Twist
Master the twist technique in content creation to make videos more fun.

28. The Power of Leverage
Learn the leverage mindset to amplify your content's reach.

29. The Universal Talking-Head Formula
Master the formula for talking-head videos to raise content quality.

30. Vlog
Learn how to make vlog videos and the techniques involved.

31. Putting Content into Practice
Learn how to turn creative ideas into hands-on execution.

32. Topic Selection
Master the basics and techniques of topic selection to find the most appealing directions.

33. Writing
Improve your writing to make content more engaging.

34. Superstitions & Banned Words
Understand the platform's banned-word rules to avoid violations.

35. Content: The Others-First Mindset
Master the altruistic mindset to raise the value of your content.

36. Content: What Is a Storyboard Script
Learn how to create storyboard scripts to improve video creation.

37. Ten-Step Content: Planning Sheet (Part 2)
Learn the planning-sheet method to boost creation efficiency.

38. Ten-Step Content: The 8 Steps to Build a Personal IP
Master how to build a personal IP and grow your account's influence.

39. Ten-Step Content: Planning Sheet (Part 1)
Learn the planning-sheet method to boost creation efficiency.

40. Ten-Step Content: The Seven Steps to Improve Content Quality
Master the seven-step method to raise content quality and appeal.

41. Ten-Step Content: The 358 Rule
Learn the 358 rule to make content creation more effective.

42. Ten-Step Content: Audience Pain Points
Master how to dig out audience pain points to boost appeal.

43. Talking-Head Video Breakdown
Learn how to deconstruct talking-head videos to raise quality.

44. Ten-Step Breakdown: What Is Video Deconstruction
Understand video-breakdown methods and techniques to improve creation.

45. Differentiated Wardrobe, Makeup & Props
Master differentiation in wardrobe, makeup, and props to make content more recognizable.

46. Directing Scenes
Learn directing techniques to improve the overall quality of videos.

47. Breathing-Shot Camera Work
Master the breathing-camera technique to improve visuals.

48. How to Shoot Talking-Head Videos
Learn the methods and techniques of filming talking-head content.

49. Camera Angles
Master shooting techniques for different angles to add variety.

50. How to Shoot Vlogs
Learn the methods and techniques of filming vlogs.

51. Beginner Filming Tips
Master entry-level filming techniques to improve shoot quality.

52. Phone Camera Settings
Understand phone camera parameter settings to improve results.

53. Small Post-Production Visual Tips
Learn post-production visual tweaks to make videos more appealing.

54. Jianying Tutorial
Master how to use Jianying to improve editing results.

55. Jianying Pro Tutorial
Learn how to use Jianying Pro for more professional editing.

56. How to Post-Produce Different Video Types
Master post-production optimization for different video types.

57. Editing: Six Details That Elevate the Picture
Learn six editing details that improve visual quality.

58. Reverse Business-Positioning Practice
Master reverse business positioning to raise your account's commercial value.

59. Benchmark-Account Practice
Learn the benchmark-account method to improve operations.

60. Nine-Element Addition Method Practice
Master the nine-element addition method to boost content appeal.

61. Turning Content Into a Script: Vlog (Part 1)
Learn how to turn content ideas into a vlog script.

62. Turning Content Into a Script: Vlog (Part 2)
Continue learning how to turn content into a vlog script.

63. Hands-On Focus: Video Breakdown (Part 1)
Learn video-breakdown methods and techniques.

64. Hands-On Focus: Video Breakdown (Part 2)
Continue learning video-breakdown methods and techniques.

65. Hands-On Focus: Script & Plot
Master the hands-on methods for scripts and plot.

66. Day One
Day-one content and hands-on techniques.

67. Day Two
Day-two content and hands-on techniques.

68. Day Three
Day-three content and hands-on techniques.

69. Best Practices
Learn best practices to add variety to your creation.

70. Filming Cautions

Understand the cautions during shooting to improve video quality.

71. Filming: Glossary of Shooting Terms
Learn common filming terminology to build professional knowledge.

72. Real Estate Practice
Learn hands-on methods in the real-estate niche.

73. Hair-Salon Practice
Master hands-on methods for the hair-salon niche.

74. Education Practice: Posture & Form
Learn hands-on methods for the education niche (posture training).

75. Murder-Mystery-Game Practice
Master hands-on methods for the script-killing niche.

76. Introductory Section
Learn the content and techniques of the intro.

77. Talking-Head Copy Practice
Learn hands-on methods for talking-head scripts.

78. Vlog Script Practice
Master hands-on methods for vlog scripts.

79. Merchant-Version Practice
Learn hands-on methods for the merchant version.