Course content:
\Foundational Intro
1. What Is Short-Video Selling – Understand the basic concept.
2. Short-Video Selling Cases – Learn from successful case studies.
3. Why Do Kuaishou Short-Video Selling? – Explore the market potential and advantages.
4. Opening the Yellow Cart With 0 Followers – How to quickly enable the cart from zero.
5. How to Attach the Cart & What to Do If It Disappears – Attachment tips and recovery strategies.
Selection & Video Production
6. How to Select Products? Good Selection = 60% Success – Selection tips to raise win rate.
7. How to Pick Viral Products – Methods to identify potential best sellers.
8. Basic Requirements for Selection – Core factors to consider.
9. How to Find Viral Videos – Ways to find and analyze hit videos.
10. Cautions for Making Viral Videos – Key points to watch.
Combining Selection & Video Strategy
11. Method 1: Selection + Viral Video – The first strategy combining product and video.
12. Method 2: Selection + Viral Video – The second combining strategy.
Paid Traffic & ROI Optimization
13. The 3 Entry Points for Paid Traffic – Learn the main ad channels.
14. Intro to Mobile Paid Traffic – A guide to mobile ad buying.
15. How to Calculate ROI – Learn how to compute return on ad spend.
16. Traffic Strategy & Creative-Testing Methods – Strategies for running ads and testing creatives.
17. Creative-Testing Method 2 – Another effective testing method.
18. Paid-Traffic Mindset – Strategic insights during ad buying.
19. Where Did My Ad Budget Go? – Analyzing and managing ad spend.
20. How to Manage Many Ad Creatives – Tips for handling a large creative library.
21. How to Optimize ROI – Strategies to lift return on ad spend.
22. Conversion Cost – Understand and control conversion cost.
23. Creative-Testing Principles & Differences Across Price Points – Testing creatives for different AOVs.
24. Paid-Traffic Data Analysis & Traits of Winning Creatives – Spot what makes good creatives.
25. Shengtong (Business) Data Analysis – Using Shengtong for analytics.
26. Kuaizhuan Distribution Data Analysis – Analytics methods for the Kuaizhuan tool.
Course Details & Who It's For
27. What You'll Learn –. An overview of outcomes.
28. Who This Course Is For –. The target audience.
29. Who Should Not Take This Course –. Who it's not suited for.
30. Why My Course Is Short –. Explaining the compact, efficient design.
31. What's Delivered –. A detailed breakdown of included content.
32. Earnings From Short-Video Selling –. What you can expect to earn.
33. Pick Your Track: General Merchandise, Beauty, Snacks, Book Lists –. Choose your niche.
This detailed content covers basics to advanced techniques, with hands-on methods and case studies, designed to comprehensively lift your Kuaishou short-video selling skills.