Hundred-Million Operator: Lessons on Building & Managing an Enterprise Traffic Team

Course overview:

Preface
– A Story of 29,800 Yuan
–. Lessons on growing from a tiny start to nine-figure revenue.

Module 1: Founding a Short-Video Team
– Why Enterprises Need a Short-Video Team
– Why modern companies must invest in a dedicated short-video team.
– The Boss's Role & Duties in Building the Team
– The leader's key role and responsibilities.
–. Common Management Pitfalls When Entering Short Video
–. Analyzing common management mistakes and how to avoid them.

Module 2: Learning From Real Cases
–. A 16.25-Million Giant Pit: Live-Stream Selling
–. Analyzing high-risk investments in live-stream selling and avoidance strategies.
–. A 15.5-Million Giant Pit: Content Risk
–. Risks in content creation and their solutions.
–. Consecutive 31.33-Million Giant Pits: E-Commerce Operations
–. Detailed explanation of chain errors in e-commerce operations and their lessons.

Module 3: Business Chains & Revenue Strategies
–. A Pet Hospital's Traffic Story
–. Describes how short video successfully drove traffic to a pet hospital.
–. An Unkillable Gray-Money Chain
–. Describes a persistently profitable gray-market strategy.
–. The Photography Service That Successfully Harvested 39,999 From Me
–. Analyzing how short-video marketing greatly increased photography-service sales.

Module 4: Building & Managing an Innovation Team
–. Building the Soil for Innovation Teams to Survive
–. Discussing the importance of creating a team environment that supports innovation.
–. Management Requirements for Innovation Teams
–. Detailed management strategies and requirements for innovation teams.
–. Team Collaboration & Time-Management Principles
–. Discussing how to optimize team collaboration and time management to improve efficiency.
–. Team Atmosphere: Only Those Who Don't Overly Care About Face Can Succeed
–. Discussing how to build a team culture of open and direct communication.

Module 5: Short-Video Strategy & Operations
–. Chaos & Shackles in the Short-Video Industry
–. Analyzing the main challenges facing the short-video industry today.
–. Where Future Traffic Is & Platform Selection
–. Exploring potential future traffic sources and choosing the right platforms.
–. Challenges & Team Configuration for Enterprises Doing Short Video
–. Discussing the challenges enterprises face and best practices for team configuration.
–. How to Hire? Key Role Traits
–. Guidance on how to recruit suitable team members and identify key role traits.

Module 6: Team Motivation & Management
–. Productivity Myths & Core Values
–. Uncovering common efficiency myths and important values.
–. How to Effectively Manage Gen-Z Teams?

–. Strategies for managing younger team members.
–. How to Train a Bunch of Young People?
– Effective methods for building, training, and managing young teams.
– Goal-Setting, Talent Screening & Development
– How to set team goals and screen & nurture talent.
– What Motivates Today's Youth, and What Kind of Boss Do They Want?
– The incentives and leadership styles young people prefer.
– Where Should the Boss Spend Their Time?
– How leaders should allocate and use their time.

This course provides comprehensive resources from beginner to deep management and strategy, helping leaders and team members master the core skills and advanced strategies of short-video commerce. Each module includes concrete hands-on content and case studies, so you can apply what you learn to drive traffic growth and revenue.