Course content:
\Executive Strategic Mindset
\– Explore the state and future trends of cross-border e-commerce
– Analyze success and failure cases, spotting money-making models and reasons for failure
– Deep-dive into the trends and environment of overseas TikTok, and strategies for laying out there
– How to effectively lay out on TikTok, and the value and operation of TikTok accounts
Unpacking the TikTok Store-Group Playbook
\– Introduction to the basics of TikTok store groups
– Exploring the dropshipping and distribution models of TikTok store groups
– Deep dive into self-operated overseas-warehouse and local store-group models
TikTok Store Operations
\– A detailed breakdown of the TikTok Shop operating system
– Live-room operations, sharing TikTok Shop playbooks and pre/mid/post-room operations
– TikTok live Q&A selling and how to drive interaction efficiently
– TikTok localization and hands-on push-traffic tips
High-Sales Influencer Collaboration
\– How to boost sales through influencer partnerships
\Short-Video Operations
\– Deep dive into account positioning and tag-building, with tips on gathering footage and music beats
– Video publishing tips and data analysis, covering the 0-to-review account process
Independent-Site Operations
\– Why building your own independent site matters, plus site teardowns and builds
– Fast horizontal-site building and product upload methods
– Store decoration, payment gateway setup, and traffic optimization tips
– How to combine TikTok remote marketing and conduct hands-on offline operations for Southeast Asia store groups