The Complete Guide to Super Solo Entrepreneurs in F&B: From Craft Sales to Store Management

Course outline

Introduction
1. Restaurant Student-Recruitment Guide – How to guide prospects to learn about and join your course.
2. Short-Video Marketing Basics – Distinguishing marketing vs. persona videos and mastering basic filming.
3. Account-Optimization Tips – How to tag accounts fast and raise influence.

Video Production & Delivery
4. AI Video Production Tutorial – Using AI tools for those who can't shoot.
5. Fast Lead Capture via Short Video – How to get prospect info quickly.
6. Delivery Strategy & ROI Analysis – Learning ad buying and ROI math to optimize budget.
7. Promotional Pitches & Closing Skills – Mastering effective order-driving scripts.

Live-Marketing Skills
8. Live-Room Setup Tips – Full guidance on staffing, product display, and scene design.
9. Solving Common Live-Room Problems – Fixing low traffic and low follower retention.
10. Green-Screen Live-Room Setup – How to use green-screen tech to lift quality.

Course Production & Sales
11. Video-Course Production & Editing – The full flow from shooting to editing.
12. Listing & Pricing Video Courses – How to list and price courses.

Site Selection & Store Management
13. Site-Selection Strategy Unpacked – From trade-area positioning to choosing the right street.
14. Must-Know Store Operations – Leasing, renovation, and licenses.

Product & Market Strategy
15. Product Differentiation & Pricing – How differentiation and scientific pricing lift profit.
16. Group-Buy Attachment & Partnership Strategy – How to attach group buys and partner with creators.

Entrepreneurship & Partnerships
17. Cautions for F&B Partnerships – Problems and solutions when partnering on a restaurant.
18. New-Store Opening Strategy – Effective ways to draw crowds on opening day.

Overall Operations Management
19. Daily Restaurant Management & Systems – Building effective store systems to keep efficiency.
20. Handling Relationships During Opening – Managing the interpersonal issues that arise.