Course outline
\Lesson 1: Positioning Your High Value
Learn how to define your unique positioning on Xiaohongshu to lift content appeal and value.
Lesson 2: Building the Account From 0 to 1
Step by step, how to create and optimize your Xiaohongshu account for a strong start.
Lesson 3: Analyzing Accounts & Viral Notes
Master how to break down successful accounts and hot notes, extracting what to apply to your own content.
Lesson 4: Finding an Endless Stream of Viral Topics
How to dig up and pick topics with viral potential, keeping content fresh and appealing.
Lesson 5: Writing Click-Driving Titles
How to write eye-catching titles that lift reads and engagement.
Lesson 6: Optimizing Covers for a Higher Viral Chance
Cover-design skills that raise the odds of being recommended to the hot page.
Lesson 7: Writing Xiaohongshu Viral Copy
A deep look at writing copy that sparks wide resonance and high engagement.
Lesson 8: Xiaohongshu Content-Monetization Tips
Practical ways ordinary users earn on the platform.
Bonus: Note Q&A
Answering student questions to clear learning hurdles.