Who this is for:
– Independent creators: lifting short-video skills and project independence.
– New-media directors/editors: building a director's mindset and career edge.
– Companies moving into short-video marketing: building a systematic, complete content system.
Course outline:
1. Course Preface – Purpose and overview.
2. Mindset Prep: The Nature of Traffic – What traffic means and why it matters.
3. Mindset Prep: The Interest-Recommendation Algorithm – How social platforms recommend content.
4-6. Direction: Account & Persona Positioning & Competitive Edge – Top-down positioning and differentiation.
7. Original-Topic Workflow & Content-Line Deployment – Planning content systematically.
8-11. Foundational Skills – Written language, video production, and on-camera performance.
12. Advanced: The Core Understanding of Short Video – Deep understanding of content's core elements.
13-16. Advanced: Making Viral Videos – From topic choice to structural refinement.
17-18. Mastermind Topics – Sales/closing skills and situational thinking in short video.