Course outline:
\Foundations
1. The Copy Outline – The overall structure and key elements of narration copy.
Opening Techniques
– The Contrast Method – An unexpected opener.
– The Twist Method – A sudden turn to grab attention.
– The Curiosity Method – Using rare or bizarre elements.
– The Relatable Method – Plain, accessible content that resonates.
– The Melodramatic Method – Dramatic, over-the-top emotion.
– Controversial Topics – Sparking discussion.
– Rising Tension – Building suspense through escalating drama.
– Riding Hot Topics – Tying into current events.
– The Counter-Intuitive Classic – Breaking conventional wisdom.
– The Sympathy Method – Leveraging compassion to build emotional closeness.
– Time-Travel/Rebirth Stories – Fantasy premises.
– The Money Question – Posing money-related questions.
– The Absurdist Method – Ridiculous humor.
– Double-Payoff + Opening Build-Up – Combining two climaxes and amplifying the opening.
Setting Up the Opening
– Opening Build-Up 1 – Establishing scene and background.
– Opening Build-Up 2 – Deepening the backdrop and setting the tone.
Opening Transitions
– Opening-to-Body Transitions – Smoothly moving from the hook into the main story.
The Main Story
– The Middle Plot – Developing conflict and plot progression.
Endings
– Story Endings – Closing effectively to leave a lasting impression.