The Complete Community-Operations Hands-On Course: Comprehensive Growth & Closing Techniques



📚Video Course
🕒Last updated: 06/16/2024
👥Entrepreneurs / Self-media creators / Cross-border e-commerce sellers / Side-hustlers

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Course outline:

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1. Intro to Community Operations
–. The meaning and industry value of communities.
–. The six monetization models of communities.
–. Different community types and positioning.

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2. The Operations Model
–. The AARR community model (Acquisition, Activation, Retention, Revenue).
–. Building a community product model.
–. Strategies for high-repurchase and high-AOV communities.

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3. Case Studies
–. Successful community strategies across home appliances, restaurants, online education, and mother & baby.

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4. User Engagement & Growth
–. Building user profiles and using the five acquisition channels.
–. Community naming, structure, and role division.

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5. Advanced Community Management
–. Effective segmentation and rule-setting.
–. Building culture and engagement through announcements and structured activities.

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6. Retention Strategies
–. A five-step method to lift retention.
–. Creating ritual and strengthening human connections.

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7. Expansion & Fission
–. Six community-fission models and how to manage growth.
–. Concrete fission steps, including prize choice and rules.

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8. Conversion & Sales Skills
–. Strategies for fast conversion in communities.
–. Setting effective selling points and the best timing to maximize sales.

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9. Tools & Safety
–. Recommended tools for community management and safety.
–. Tips for diverting community traffic via WeChat and other public platforms.

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10. Real-World Applications & Success Cases
–. Detailed case studies of how known brands used community management to grow market influence.

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