Course outline:
\1. Intro to Community Operations
–. The meaning and industry value of communities.
–. The six monetization models of communities.
–. Different community types and positioning.
2. The Operations Model
–. The AARR community model (Acquisition, Activation, Retention, Revenue).
–. Building a community product model.
–. Strategies for high-repurchase and high-AOV communities.
3. Case Studies
–. Successful community strategies across home appliances, restaurants, online education, and mother & baby.
4. User Engagement & Growth
–. Building user profiles and using the five acquisition channels.
–. Community naming, structure, and role division.
5. Advanced Community Management
–. Effective segmentation and rule-setting.
–. Building culture and engagement through announcements and structured activities.
6. Retention Strategies
–. A five-step method to lift retention.
–. Creating ritual and strengthening human connections.
7. Expansion & Fission
–. Six community-fission models and how to manage growth.
–. Concrete fission steps, including prize choice and rules.
8. Conversion & Sales Skills
–. Strategies for fast conversion in communities.
–. Setting effective selling points and the best timing to maximize sales.
9. Tools & Safety
–. Recommended tools for community management and safety.
–. Tips for diverting community traffic via WeChat and other public platforms.
10. Real-World Applications & Success Cases
–. Detailed case studies of how known brands used community management to grow market influence.