Course outline
\Traffic Understanding & Strategy
1. Lesson 1: The Traffic Logic of Local Life
Exploring how local-life traffic works on Douyin.
2. Lesson 2: How to Create Content for Local Life
How to make appealing content that raises local-life visibility.
3. Lesson 3: How to Shoot Local-Life Videos?
Techniques to shoot eye-catching local-life videos.
Conversion Video Production
4. Lesson 4: How to Shoot a Video That Actually Closes?
Analyzing and guiding how to make content that drives sales.
Live Skills
5. Lesson 5: How Should Local-Life Live Work?
How to run effective local-life live streams that lift engagement.
Traffic Optimization
6. Lesson 6: How to Raise the Share of Local Traffic?
Strategies to boost local traffic as a proportion of total.
7. Lesson 7: How to Lay Out Local Search Traffic?
Deep dive into optimizing local search results for traffic and visibility.
Store Visits & Event Planning
8. Lesson 8: How to Run Creator Store Visits & Event Planning?
Effective methods and cases for visit-based promotions and local events.
Hands-On Case Studies
9. Lesson 9: Hands-On Local-Life Playbook Cases
Live demos of effective local-life Douyin operations and techniques.