Course Overview
This course provides a comprehensive hands-on guide to Douyin operations, from pre-launch preparation to concrete implementation, covering all aspects of short-video marketing.
Prep & Positioning
– 2. Model: Building an Enterprise Short-Video Marketing Carrier
– 3. Strategy: The Enterprise Short-Video Matrix Model
– 4. Rules: Ops Under the New Short-Video Rules
– 5. Methods: Short-Video Marketing Paths Across Industries
– 10. The Four Core Positions Before Launching
– 11. Track Positioning Sets the Industry Ceiling
– 12. Business Positioning Sets the Monetization Model
– 13. Fine-Grained Account Positioning
– 14. Fine-Grained Content Positioning
Implementation
– 7. The Three Axes of Enterprise Short-Video Implementation
– 8. The Platform's Underlying Logic & Four Core Algorithms
– 9. The Core Steps of Hands-On Implementation
– 15. Launching: Topics + Scripts + Shooting
– 16. How to Find a Profitable Benchmark Account?
Resources & Tools
– 18. Electronic copies of screenshots used in the course.xlsx
– 19. Account Walkthrough.pdf
– 20. How to Run Dou+.pdf
– 21. The Ten Steps of Account Monetization.pdf