Course outline:
\Setup & Operations
1. The Core Value of Traffic Generation on the WeChat Official Platform
2. Account Positioning: Precisely Position the First Step of Official Account Marketing
3. Account Registration: Detailed Explanation of the Official Account Registration and Setup Process
4. Backend Operations: Quickly Understand Official Account Backend Features
5. Content Layout: High-Converting Marketing Posts
Content Creation & Optimization
6. Formatting Principles: Layouts Readers Love
7. Article Topics: Fast Ways to Get 100K+ Topics
8. Post Formats: The Many Ways to Write
9. Writing Routines: The Hooks Behind Viral Moments Posts
10. Uncovering Needs: Digging Into User Psychology
11. Sourcing Material: Building a Content Inspiration Library
12. Content Collection: Expanding Material Channels Efficiently
13. Title Design: Titles Readers Can't Resist Clicking
SEO & Traffic
14. Precise Keyword Choice: Deep Keyword Research Series
15. Passive Traffic: Building Your Own Private-Domain Pool
16. SEO Ranking: The WeChat Search Optimization Series
Tools & Assets
17. Plugin Hands-On: Official-Account Ops Tools
18. Image Design: High-Click Covers in One Minute
19. Image Assets: The Best Free, Commercial-Use Image Channels
Mobile & Analysis
20. Mobile Publishing: Running Your Account From Your Phone
21. Data Analysis: The Five Principles of Account Analytics
Growth & Monetization
22. Fast Follower Growth: Your First Seed Users
23. Account Ops: Lifting Account Value & Stickiness
24. Fast Monetization: The Models & Basic Logic