Course outline
\Live Intro & Team Building
1. Intro: Seizing the Live Dividend – Why Every Business Is Worth Redoing With Live
2. Live Team Building: Staffing, Selection & Interview Pitfalls
3. Fast Spotting & Cutting New Hires: Filter in 1-2 Weeks
4. Developing Core Operators: How to Nurture the Team's Core Strength
5. Improving Team Efficiency: Key Strategies & Practical Tips
Platform & Rules
6. Live Platform Rules & Official Links: Rule Interpretation
7. Choosing Live Tools & Equipment: How to Build a Live Room at Low Cost
Content & Ops
8. Live Planning: How to Plan an Attractive Live Stream
9. Deep Dive Into Live Ops: The Underlying Logic of People, Goods, and Venue
10. Standardized Live Ops SOP: Formulating & Executing Standard Operating Procedures
Skills Training
11. Host Script Training: How to Develop Hosts' Communication & Sales Skills
12. Live Traffic Acquisition: How to Drive Traffic to the Live Room and Ensure Opening Popularity
Evaluation & Optimization
13. Live Review: Six Key Dimensions to Optimize Live Performance
14. Live Misconceptions: Common Pitfalls in Follower Growth, Tags, and Host Interaction
15. Traffic Ignition Strategy: Revealing the High-ROI Qianchuan Ad Delivery Logic
Innovation & Incentives
16. Direction & Necessity of Innovation: Exploring the Timing & Necessity of Enterprise Live Innovation
17. Innovative Incentives: Getting the Team to Follow Strategy
18. Retaining the Innovation Team: Sustaining an In-House Innovation Team