Course outline:
\Intro
(P13424/description) 1. Why Should Travel Agencies Choose Xiaohongshu?
(P13424/description) 2. Landmines to Avoid & Sensitive/Restricted Words in Travel
Strategy & Setup
(P13424/description) 3. Planning: The Four-Piece Profile Setup
(P13424/description) 4. How to Get Verified as a Travel Creator With Zero Barrier?
(P13424/description) 5. Xiaohongshu Hidden Features & Travel-Agency Layout Strategy
Content & Optimization
(P13424/description) 6. Topics: The Secret to High-Quality Daily Posts on a Travel Account
7. The 3 Ways to Write Viral Titles
8. Cover Types That Go Viral on Travel Notes (templates attached)
9. How to Write Original Posts for Itinerary & Shop Reviews?
10. Three Original Post Styles for Route Recruitment (samples attached)
11. How to Efficiently Re-Create Travel Note Content With AI?
Community & Topics
12. How to Find Sustainable Big Themes & Build Xiaohongshu Groups
13. Effective Layout & Using Topics as Traffic Entries
Monetization & Traffic
14. The 3 Monetization Methods for Travel Agencies on Xiaohongshu
15. The Two Channels for Bringing Traffic Into Private Domain
16. Three Free Ways to Pull Customers to WeChat
17. The 3-Step Private-Domain Funnel for Travel Accounts
18. Designing Hooks to Attract Users to Reach Out (materials attached)
Publishing & Analysis
19. When to Post? How Often?
20. How Long Until Results?
21. How to Analyze an Account & a Single Note?
Platform & Tech
22. Enterprise vs. Personal Account?
23. Enterprise Accounts Seem to Get Less Traffic – How to Fix?
24. Image-Text or Video? What to Do When a New Account Performs Poorly?
Diversity & Advice
25. How to Keep Notes From Looking the Same?
26. Do It Yourself or Hire an Agency? New-Ad Spend Advice?
27. Can Notes Be Linked to Groups? Small Client-Ops Tips?