Course outline
\Ads & Promotion
1. How to Use Paid Ads to Burst Organic Traffic
– Effectively using paid ads to lift organic traffic.
2. New-Product Launch & Sales Strategy
– Managing post-launch sales and targets.
3. Selection: Uncovering Potential Hits
– Choosing products with promotion potential.
4. The Core 2024 Search Evaluation Dimensions
– The latest search changes and key metrics.
5. Basic Product Conversion Optimization
– Optimizing product pages to lift conversion.
Tools & Tips
6. Promo-Tool Choice for Small Sellers
– Recommended tools for small sellers.
7. Full-Site Promotion Tips
– Strategies and use cases.
8. Multi-Goal Direct-Delivery Setup
– Setting up direct campaigns for multiple goals.
Store Ops & Layout
9. Building & Layout of a Product-Movement Store
– How to build and plan a moving-sales store.
10. Low-Price Traffic Plan
– Practically building a low-price traffic plan.
Advanced Ads
11-19. Promo-Campaign Placement & Application
– Detailed plays (Trend Star, Goodies Fast, Daily Sales, and more).
20-23. Precise Audience & Consumer Ops
– Deep analysis of audience targeting and consumer ops best practice.
Product & Market
24. DMP Audience Insight Analysis
– Using the DMP tool for deep audience insight.
25-30. Single-Product & Category Ops
– From visual optimization to category promotion, covering standard and non-standard products.
Closing
– How to Handle Fast Platform Iteration & Change
– Strategies to adapt and leverage rapid platform change.