Course Outline
\Course Overview
–. Dates & Venue: June 23-24, Quanzhou offline course
–. Teaching Features: expert instruction, rich case studies, practical tips
–. Supplementary Materials: full-session recording subtitles, mind-map documents
Part 1: Fundamentals of the Sales Operating Model
1. The Whole-Store Sales Operating Model
–. Differences between the sales model and the hit-product model
–. Development direction of the multi-category sales model
–. Differences between direct placement and staggered placement
–. Operational process from single category to multi-category
Part 2: Store Positioning & Operations Planning
2. Store Positioning & Operations Planning
–. Planning and layout of the store's core operating categories
–. Store goods structure & product-line layout
–. Store audience profile & spending power positioning
– Operating model & business plan
Part 3: Store Launch-Stage Operations
3. Store Launch-Stage Operations
– Standardized new-arrival & optimization process
– Standardized keyword promotion product-testing process
– Standardized precise-audience promotion product-testing process
– Product-testing data evaluation & refined optimization
Part 4: Growth-Stage Operations
4. Growth-Stage Operations
– SABC product tiering & promotion strategy
– S-tier core products: customer acquisition & hit-making plan
– Potential products: ROI-improvement promotion plan
– Long-tail products: sell-through-rate improvement promotion plan