Course outline
\Opening & Foundations
–. 01. Instructor Intro & Cases
–. 02-06. Foundations
–. Current industry landscape
–. What a group store is (native, empowered, fused)
–. Investment & returns
–. The four elements (sky, earth, people, network)
Private-Domain Traffic
–. 07-13. Private-Domain
–. Aggressive acquisition & traffic pools
–. Which products acquire best
–. On-site operations & roles
–. Precise acquisition & refill
–. Field-promotion strategy & execution
Public Traffic
–. 14-18. Public Domain
–. Douyin's role for group stores
–. The right Douyin method
–. High-performing video structure & steps
–. High-view ad placement
Store Ops & Management
–. 19-25. The Store
–. Site-selection strategy
–. Storefront design & rent negotiation
–. Fit-out & POS choice
–. Pre-opening prep & supplies
Product & Supply Chain
–. 26-32. Product & Supply Chain
–. Basic product-demand understanding
–. Selection, pricing & product ordering
–. Building the supply chain
– Buying tips & out-of-town shipping notes
Chain Growth & Franchise
–. 33-36. The Chain
– Org structure & roles
– Recruiting methods & Douyin cases
– Franchise-event strategy & results
Synthesis & Cases
–. 37-39. The Finale
– Successful group-store case breakdowns
– Common-problem solutions
– Profit model & growth strategy