Course outline:
\IP & Brand
–. 1-1 How to Build a High-Value IP Positioning.
–. 11-10 Editing: How to Shape IP Style Through Editing.
–. 14-12 Business 2: How to Design Personal IP Monetization.
Content & Strategy
–. 2-2 Pre-Production Prep for Shooting Clean, Healing Vlogs.
–. 3-3 Benchmarking: Precise 0-to-1 Xiaohongshu Account Launch.
–. 4-4 Topics: Building a Never-Ending Topic Library.
–. 9-8 Shooting: How to Shoot Clean, Healing Vlogs.
Copywriting & Titles
–. 6-5 Copywriting: How to Write 100K+ Viral Copy
–. 7-6 Copywriting 2: How to Improve Your Vlog Copywriting Skills
–. 8-7 Titles: How to Create High-Click Titles
Business Insight & Monetization
–. 12-11 Business 1: How to Be a Business-Savvy Creator
–. 13- [Bonus] The 7 Monetization Channels on Xiaohongshu
Visuals
–. 10-9 Covers: How to Create Eye-Catching Covers
Homework Q&A
–. 16- Positioning Lesson Homework Q&A
–. 17- Benchmarking Lesson Homework Q&A
–. 18- Topics Lesson Homework Q&A
–. 19- Copywriting Lesson Homework Q&A
Special Bonus
–. 5- [Bonus] With No Track Record, How to Start a Growth Check-In Account?