Course outline
\Beginner Intro
– Newbie Onboarding
– a basic intro for beginners, a fast on-ramp for able learners.
– Launch Landscape & Steps
– the current Douyin launch logic and must-know steps.
Account & Content
– Account Types & Setup
– persona vs. product accounts, and the five-piece setup.
– Content Production
– topic libraries, shooting formats, performance, basic shooting & editing.
– Specific Shooting Tips
– talking-head and vlog shooting, plus basic short-video requirements.
– Jianying Teaching
– detailed mobile editing with Jianying.
Traffic & Promo
– Traffic Analysis & Promotion
– work-data analysis, why traffic is low, room push logic and traffic channels.
– Publishing Strategy
– volume, timing, channels, and optimizing them.
Douyin Features & Monetization
– Core Features
– Douyin Shop, Douyin Laike, enterprise accounts, showcase, and Selected Alliance.
–. Monetization Ways
– the four monetization directions and specific plays, incl. e-commerce selection and audio-tip live.
–. Hands-On Demo
– opening the showcase, adding products, cart in videos & live rooms.
Pre-Live & Rules
–. Pre-Live Prep
– people-product-scene, video prep, launch method, product rotation, gear, backend.
–. Content Rules & Violation Prevention
– rules that cause low traffic, and identifying/avoiding violations.