Teacher Xueshan's Short-Video Ad Tips: The Complete Guide to Juliang Qianchuan Suixintui & Lowering CPM
\Tutorial outline
\Intro & Qianchuan Basics
–. Course Intro & E-Commerce Background
–. 15-year e-commerce veteran Xueshan shares Qianchuan basics and correct ad methods.
–. Basic Selection & Account Prep
– from core selection to account checks, covering pre-showcase prep and goodies selection.
Selection & Hits
–. Hit Selection & Creative Methods
– different strategies: trend-based and recommended selection, plus picking quality content from multiple videos.
–. Understanding Qianchuan ROI & Core Metrics
– deep reads of ROI, CTR, conversion, and other key metrics.
Advanced Ops & Ad Strategy
–. Ad Tips & Optimization
– the Qianchuan learning period, ad ranking, and building/managing managed plans.
–. Qianchuan Product Testing & Practice
– hands-on from testing to placement, incl. bidding and audience filtering.
Live & Goodies
–. Live Strategy & Selling Tips
– from live promotion to effective in-room selling, and solving common live problems.
–. Goodies & Creator Advice
– becoming a goodies creator: selection, editing, and data.
System Optimization & Cases
– Optimization & Case Shares
–. How to optimize video content to boost views and engagement, with real backend case studies.
–. Building DMP Audiences
–. How to use the DMP tool to build target audiences.
Extras & Special Sessions
–. Special Tips & Industry Insights
–. Additional industry insights to help students fully understand market trends and consumer behavior.