Building a Personal IP for Monetization: The 2024 Douyin Short-Video Underlying-Logic Hands-On Course

Course outline

Part 1: Rebuilding the Platform's Underlying Logic
–. Temple-Fair Principle –. Finding Your Positioning in the Platform's Temple Fair
–. Business Closed Loop –. Building a Platform Account with the End in Mind
–. Video Flyers –. Deconstructing Video Logic with a Director's Mindset
–. Learning to Shout –. Three Core Keys to a Good Livestream Room
–. Entrepreneurial Mindset –. A Must-Have Mindset for Platform Creators

Part 2: Fast Video-Deconstruction Skills
–. Prerequisite for Closing –. Rechoosing the Platform's Closing Format
–. Choosing a Niche –. How to Determine Your Niche When Setting Up Shop on the Platform
–. Choosing Positioning –. Clarify What to Sell, How to Sell, and to Whom
–. Topic Building –. Six Standards for Planning Viral Topics
–. Topic Building –. Viral Topic Awareness and Benchmark Screening
–. Content Building –. Learn to Deconstruct and Design Topics
–. Finding Hotspots –. How to Find and Catch Up with Hotspots
–. Increasing Probability –. How to Boost Likes, Comments, and Retention
–. Basic Setup –. Improving User Conversion Through the Homepage

Part 3: Video Shots & Copy
–. Increasing Retention –. Giving Users a Reason to Stay in the Content
–. Viral Videos –. Finding Benchmarks and Deconstructing Copy and Shots
–. Local Videos –. Finding Excellent Benchmarks and Deconstructing Them
–. Product-Selling Videos –. How to Select Products for Product-Selling Videos
–. Product-Selling Videos –. How to Increase the Probability of Video Sales

Part 4: Live Techniques & Practice
–. Livestream Traffic –. Breaking Down and Interpreting Livestream Room Traffic
–. Livestream Techniques –. Four Methods to Increase Livestream Traffic
–. Livestream Pitfalls –. Livestream Room Mistakes to Absolutely Avoid
–. Psychological Quality –. Three Psychological Traits of Excellent Hosts
–. Product-Selling Livestream –. Five Advantages of Product-Selling Livestream Conversion
–. Livestream Techniques –. Five Techniques for Sell-Out Livestreams
–. Content Livestream –. How Livestream Agencies Deconstruct Livestream Rooms
– Performance Training – Boosting Overall Live Room Presence
– Live Review – Five Fundamentals After a Broadcast

Part 5: Platform Placement
–. Placement Basics –. Common & Advanced Knowledge
–. Placement Practice –. Timing & Goals
–. Audience Targeting –. Audiences & Conclusions
–. Placement Demo –. Videos on New vs. Old Accounts
–. Placement Summary –. Takeaways & Key Points

Part 6: How Knowledge Creators Design Courses
– Track Choice – Is Paid Knowledge the Right Path for You?
– Defining Users – Whose Problem Does Your Course Solve?
– Designing Selling Points – Making the Outline Sell
– Designing the Course – Making Your Course Look Good
– Reflections – Tips on Course Design

Part 7: Persona = Your Video Business Card
– Building a Persona – A Super Persona Isn't Manufactured
– Video Business Card – Building Yours
– Persona Elements – Finding & Deconstructing Topics
– Hit Material – Organizing Your Own Content Material
– Deconstructing Rivals – Finding Competitors & Dissecting Them in Detail

Part 8: Shooting & Editing Practice
– Gear Choice – Detailed Short-Video Gear List
– Storyboard Breakdown – Pre-Shoot Shot Planning
– Shooting Formats – Hands-On Drills in Three Styles
– Shooting Practice – Camera, Scene, Lighting Tutorial
– Talking-Head Editing – Hands-On Editing Tutorial
– Food Editing – Food-Video Editing Tutorial
– Selling Editing – Selling-Video Editing Tutorial