Course Catalog
\1. Introduction: The Core of Short-Video Marketing –. Fan Economy
–. 01_The Underlying Logic of Short-Video Marketing –. Fan Economy.mp4
2. Chapter 1: Account Planning & Business Positioning
–. 02_Account Planning –. The Four Monetization Methods on Platforms –. Business Positioning.mp4
3. Chapter 2: Content Positioning –. Douyin Viral Secrets
–. 03_Account Planning –. Content Positioning That Can Go Viral on Douyin.mp4
4. Chapter 3: Material Management –. Building an Effective Material Library
–. 04_The Secret Weapon of Creators Who Never Stop Updating –. Building a Material Library.mp4
5. Chapter 4: Viral Content Creation –. Topic Selection & Creativity
–. 05_How a Nobody Makes Viral Content –. Viral Topic Selection.mp4
6. Chapter 5: Daily Creation –. Inspiration & Practice
–. 06_Your Occasional Zoning Out in Life Is Creation –. Learning to Create.mp4
7. Chapter 6: Copywriting Skills –. From Basics to Mastery
–. 07_Copywriting Isn't Hard! Learn One Trick to Instantly Turn a Novice Into a Pro –. Copywriting Basics.mp4
8. Chapter 7: Script Creation –. Stating Opinions & Sparking Discussion
–. 08_The Content Script That Best Sparks Resonance, Recognition, Attention, and Discussion –. Opinion Script Practical Teaching.mp4
9. Chapter 8: Showcasing Skills –. Four Content Directions
–. 09_Learn to Show Craftsmanship and Display Strength –. The Content Script Most Conducive to Direct Conversion –. Four Content Directions for Showing the Process.mp4
10. Chapter 9: Content Creation Techniques –. Efficient Script Production
–. 10_Highlight! Script Creation Techniques for Showing the Process to Gain Massive Platform Traffic –. Ten Techniques for Showing the Process and Single-Hook Fishing.mp4
11. Chapter 10: Teaching Content –. Attracting Precise Fans
–. 11_Low Creation Cost, the Content Script That Best Attracts Precise Fans –. Knowledge-Teaching Script Practical Teaching.mp4
12. Chapter 11: Storytelling –. Building Persona & Trust
–. 12_The Content Script That Best Builds Persona and Trust With Fans –. Storytelling Script Practical Teaching (1).mp4
–. 13_The Content Script That Best Builds Persona and Trust With Fans –. Storytelling Script Practical Teaching (2).mp4
13. Chapter 12: Viral Content Analysis –. Video Breakdown Techniques
–. 14_Learn to Break Down Videos and Understand the Secrets Behind Viral Hits –. Short-Video Viral Breakdown Techniques.mp4
14. Chapter 13: Performance Training –. Natural Filming Techniques
–. 15_Make Your Shooting More Natural: Performance Training.mp4
15. Ch. 14: Scene Setup –. Talking-Head Set Design
–. 16_The Set Is the First Knife to Open Traffic –. Talking-Head Sets.mp4
16. Ch. 15: Shooting –. Composition to Camera Moves
–. 17_Composition & Camera Moves Solve the Shooting Headache –. Short-Video Shooting & Presentation.mp4
17. Ch. 16: Presentation –. Advanced Shooting
–. 18_Advanced Presentation: From Able to Good Shooting –. Realistic & Expressive Shots.mp4
18. Ch. 17: Editing –. Basics to Advanced
–. 19_The Newbie's Editing Path –. Editing Advanced: Software & Rule Basics.mp4
19. Ch. 18: E-Commerce Content –. The 4P Rule & Selection
–. 20_Solving Selling-Selection & E-Commerce Video Questions –. E-Commerce Selection, 4P Rule, Product Talk.mp4
20. Ch. 19: The Douyin Algorithm –. Platform Rules
–. 21_Platform Rules You Must Know to Avoid Pitfalls –. The Douyin Algorithm.mp4
21. Ch. 20: Dou+ –. Doubling Traffic
–. 22_The Dou+ Strategy That Doubles Traffic –. Dou+ Ops & Placement.mp4
22. Bonus 1: Room Strategy –. High-Traffic Monetization
–. 23_Bonus 1: Four High-Traffic, High-Monetization Room Plays.mp4
23. Bonus 2: Live Gear Recommendations
–. 24_Bonus 2: Live-Room Gear Recommendations.mp4