Xiaohongshu Creator Monetization Playbook: Cohort 4 Coaching Program Tutorial

Course Catalog

Understanding
–. 01. What Is a Xiaohongshu Creator, and Why Become One?
–. 02. What Do You Need to Prepare Up Front to Operate as a Xiaohongshu Creator?
–. 03. What Is Xiaohongshu Pugongying, and How to Activate It?
–. 04. What Collaboration Models Do Xiaohongshu Creators Have, and What Is the Underlying Logic?

Account Launch
–. 02. How to Position a Xiaohongshu Creator Account to Make Monetization Easier?
–. 03. How to Properly Nurture a General-Niche Xiaohongshu Creator Account and Launch Fast?
–. 04. How to Properly Nurture a Vertical-Niche Xiaohongshu Creator Account and Launch Fast?
–. 05. What to Watch Out for When Nurturing a Xiaohongshu Creator Account to Reduce Account Demotion Risk?

Practice: General Niche
–. 01. What Is a General-Niche Creator Account, and Why Build One?
–. 02. How to Analyze Peers Across Multiple Platforms and Techniques to Find General-Niche Hit Material?
–. 03. How to Use Software to Pseudo-Rewrite Material and Optimize Based on Posting Results?
–. 04. Using "Entertainment" as an Example: How to Find Material, Pseudo-Rewrite, Post Notes, and Optimize in Multiple Ways?
–. 05. How to Build an SOP Process Table During Operations for Easy Matrix Management?

Practice: Vertical Niche
– 01. What Is a Vertical-Niche Creator Account, and Why Build One?
– 02. How to Find High-Monetization Vertical Niches via Benchmarks & Peers?
– 03. How to Find Vertical Hit Material Across Methods/Platforms?
– 04. Taking "Skincare" as an Example: Peers, Material, Rewrite, Testing, Step by Step
– 05. Optimizing the Account by Note-Data Feedback

Ops
– 01. After Hitting the Dry-Fan Threshold: How to Join Pugongying?
– 02. Applying for an MCN & Binding a Unified Payout Entity?
– 03. How to Analyze Ad Nature & Avoid Violating Ads?
– 04. How to Funnel Advertisers to Private Domain for Long-Term Deals?
– 05. How to Land More Ads & Maximize Revenue?

Team
– 01. What Revenue Threshold Justifies Matrix Ops?
– 02. How to Hire Xiaohongshu Ops Locally?
– 03. How to Set Up Compensation by Role?
– 04. How to Build Incentives & KPIs to Lift Execution?
– 05. How to Compute ROI Precisely & Build SOPs?

Recorded Sessions
– 01. Applying for a Pugongying Account for Easier Ops
– 02. Taking "Film/TV" as an Example: Finding, Rewriting & Posting Hit Material
– 03. Taking "Pets" as an Example: Peers, Benchmarks, Rewrite, Post, Step by Step
– 04. Taking "Comics" as an Example: De-Dup Rewriting to Avoid Violations
– 05. Using Third-Party Tools for Data Analysis & Testing New Niches