The Zuohaojia 68-Lesson Course: Personal-IP Launch & the New Short-Video Plays, Fully Mastered

Course outline

Ch. 0: Course Intro
– 01-Course Overview

Ch. 1: Launch Basics
– 02-Short-Video Monetization Ways?
– 03-How to Write Copy? Choose Music? When to Post?
– 04-Four Steps to Build a Hit Account

Ch. 2: Content Basics
– 05-What Do Viewers Love?
– 06-How to Tag the Account?
– 07-What Does "Content Is King" Mean?

Ch. 3: The Nine-Step Launch Method
– 08-Step 1: Finding a Track
– 09-Step 2: Finding Benchmarks
– 10-Step 3: Breaking Out of the Niche
– 11-Step 4: Attracting Precise Fans
– 12-Step 5: Building Differentiation
–. 13-Step 6: Creating a Memorable Hook
–. 14-Step 7: Analyzing Data
–. 15-Step 8: Avoiding Self-Indulgence
–. 16-Step 9: Leveraging Trends Efficiently
–. 17-What Is the Boarding Rule

Ch. 4: Video Optimization Strategies
–. 18-How to Judge Video Quality with Data
–. 19-How to Improve First-5-Second & Overall Completion Rates
–. 20-How to Improve Engagement (Comments, Shares)
–. 21-How to Improve Engagement (Follows, Likes)

Ch. 5: User Needs & Account Management
–. 22-Building an Account Around User Needs
–. 23-How to Fulfill User Needs
–. 24-Merchant Personal Case Study Breakdown

Ch. 6: Fan Profile & Traffic Strategy
–. 25-Case: Correcting the Fan Profile
–. 26-Correcting the Fan Profile via Ad Placement
–. 27-Correcting the Fan Profile via Live Videos
–. 28-Correcting the Fan Profile via Topic Selection Traffic

Ch. 7: Personal IP & Live Streaming Impact
–. 29-How Personal IP Affects Live Streaming
–. 30-Personal IP Is the Fast Track to Live Streaming Success
–. 31-The Harmony Between Short Videos & Live Rooms
–. 32-Live Streaming Profit Methods

Ch. 8: Content Taboos & Strategies
–. 33-The Three Major Content Taboos
–. 34-How to Grab the First 3 Seconds; How to Build a Differentiated Persona
–. 35-Reducing Information; What Is Speaking Plainly
–. 36-Learn to Tell Stories; Use the Present Progressive Tense; How to Judge Copy Quality
–. 37-How to Find Topics via Juliang Baiying

Ch. 9: Personal IP Building & Ad Strategies
–. 38-Why Build a Personal IP
–. 39-You Need Timing & Innovation
–. 40-You Need Self-Harmony & Accumulation
–. 41-How to Leverage Others

Ch. 10: Taking Ads & Details
–. 42-The Jargon to Know Before Taking Ads
–. 43-Newbie Details & Pitfalls
–. 44-Common Newbie Questions
–. 45-How to Publish & Place

Ch. 11: Benchmarks & Market Leverage
–. 46-Deconstructing Benchmark Accounts
–. 47-Three Leverage Methods to Blast Traffic
–. 48-Newbie Shooting Cautions
–. 49-Writing Good Copy

Ch. 12: Talking-Head & Content Mix
–. 50-Hit Talking-Head Formats, Case Breakdown
–. 51-Finding Mix Ideas From Movie/TV Recap Accounts
–. 52-How Vertical Tracks Mix in General Traffic

Ch. 13: Shooting & Editing
–. 53-Shooting Cautions (Part 1)
–. 54-Shooting Cautions (Part 2)
–. 55-Editing Basics (Mobile Jianying)
–. 56-Editing Basics: Desktop Jianying

Ch. 14: Monetization & Persona
–. 57-How to Receive Monetization
–. 58-Different Channels to Build a Persona
–. 59-Why an IP Matters for Live
–. 60-Is the Persona the Same for Short Video & Live?
–. 61-How Video Traffic Affects the Room
–. 62-Do More Fans Mean More Money?
–. 63-Room Profit Methods

Bonus: Course Updates
–. 64-(Old-Course Replacement 1) Ch. 2-5 Re-Optimized
–. 66-(Old-Course Replacement 3) Ch. 2-5 Re-Optimized
–. 67-(Old-Course Replacement 4) Ch. 2-5 Re-Optimized
–. 68-(Old-Course Replacement 5) Ch. 2-5 Re-Optimized